Detroit Coffee Shop Vies for Best Hot Cocoa Title

The Roost Detroit in Woodbridge neighborhood competes for $10,000 GMA prize.

Jan. 29, 2026 at 6:15am

A Detroit coffee shop, The Roost Detroit, located in the Woodbridge neighborhood, is competing for the title of best hot cocoa in a contest hosted by Good Morning America (GMA). The winner will receive a $10,000 prize.

Why it matters

This competition highlights the growing popularity of specialty coffee and hot chocolate drinks, as well as the vibrant small business community in Detroit's Woodbridge neighborhood, which has seen a resurgence in recent years.

The details

The Roost Detroit, a local coffee shop in the Woodbridge area of Detroit, has entered its signature hot chocolate recipe into a national contest hosted by Good Morning America. The winner of the contest will receive a $10,000 prize. The Roost is known for its commitment to using high-quality, locally-sourced ingredients in its drinks and food menu.

  • The contest is currently underway, with the winner to be announced on Good Morning America in the coming weeks.

The players

The Roost Detroit

A coffee shop located in the Woodbridge neighborhood of Detroit, known for its commitment to using high-quality, locally-sourced ingredients in its drinks and food menu.

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What’s next

The winner of the GMA best hot cocoa contest will be announced in the coming weeks, with the $10,000 prize going to the victorious coffee shop.

The takeaway

This contest highlights the growing demand for specialty coffee and hot chocolate drinks, as well as the vibrant small business community in Detroit's Woodbridge neighborhood, which has seen a resurgence in recent years.