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Cadillac Today
By the People, for the People
GM Taps Uber Exec as New Cadillac CMO
David Mogensen joins luxury brand after 8-month vacancy in top marketing role.
Apr. 2, 2026 at 10:48pm
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Cadillac's new CMO will guide the luxury brand's marketing as it accelerates its electric vehicle strategy.Cadillac TodayGeneral Motors has filled the chief marketing officer role at its Cadillac brand, hiring longtime Uber executive David Mogensen to lead marketing for the luxury automotive division. Mogensen, who previously spent over 9 years at BMW and Google, replaces Melissa Grady Dias who departed the role in July 2025.
Why it matters
Cadillac is a critical brand for GM as it seeks to transition to electric vehicles and compete with luxury EV makers like Tesla. The CMO role is key to driving brand awareness, consideration and sales, especially as Cadillac introduces new electric models.
The details
Mogensen previously served as Vice President of Global Marketing at Uber, where he led marketing efforts across 30 countries in Europe, the Middle East and Africa. Prior to Uber, he spent over 9 years at BMW of North America and then Google. In his new role, Mogensen will be responsible for Cadillac's marketing strategy and execution as the brand aims to attract new customers and cement its position in the luxury EV market.
- Melissa Grady Dias left the Cadillac CMO role in July 2025 after nearly 7 years.
- GM's Chief Communications Officer Lin-Hua Wa took on additional CMO duties in November 2025 on an interim basis.
- David Mogensen announced his new Cadillac CMO role on LinkedIn on April 2, 2026.
The players
David Mogensen
The new Chief Marketing Officer for Cadillac, joining from a previous role as Vice President of Global Marketing at Uber. Mogensen has over 20 years of experience in marketing, including stints at BMW and Google.
Melissa Grady Dias
The former Chief Marketing Officer for Cadillac, who departed the role in July 2025 after nearly 7 years. Grady Dias was instrumental in Cadillac's transition to electric vehicles.
Lin-Hua Wa
GM's Chief Communications Officer, who took on additional CMO duties for the company on an interim basis in November 2025 following Grady Dias' departure.
Norm de Greve
GM's new Chief Growth Officer, a newly created role at the company. De Greve previously served as Cadillac's CMO.
Suzanne Guzzo
The former Chief Marketing Officer for Buick-GMC, who recently departed the role.
What they’re saying
“From one mobility business to the next: those who know me well know that I'm a massive automotive enthusiast. Since my time at BMW, it has been a career-long ambition to lead marketing for a storied, heritage-rich automotive brand like Cadillac.”
— David Mogensen, New Cadillac CMO
What’s next
Mogensen will be tasked with leading Cadillac's marketing efforts as the brand introduces new electric vehicle models and seeks to attract a new generation of luxury buyers.
The takeaway
Cadillac's new CMO hire signals GM's commitment to elevating the brand's marketing as it transitions to an all-electric future. Mogensen's experience at both traditional automakers and tech disruptors like Uber could bring a fresh perspective to Cadillac's marketing strategy.
