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Whirlpool Earnings Miss Expectations Amid Softer Sales
CEO cites gradual housing recovery as basis for 2026 confidence
Jan. 29, 2026 at 9:23am
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Whirlpool Corporation reported weaker-than-expected financial results for 2025, with softer sales, margin pressure, and weaker cash generation compared to the prior year. However, the company returned to overall profitability and set expectations for improvement in 2026.
Why it matters
Whirlpool's performance is seen as an indicator of broader trends in the appliance and housing markets. The company's struggles with cost pressures, promotional intensity, and subdued demand raise questions about the strength of the economic recovery.
The details
Whirlpool reported full-year 2025 net sales of $15.52 billion, down 6.5% from 2024, with organic net sales nearly flat. Profitability improved on a GAAP basis, but ongoing EBIT and earnings per share declined significantly. Fourth-quarter results reflected similar pressures, with net sales edging down 0.9% and ongoing EBIT falling 45.6% year-over-year.
- Whirlpool reported full-year 2025 results on January 29, 2026.
- The company's fourth-quarter 2025 results were reported in the same earnings announcement.
The players
Whirlpool Corporation
An American home appliance manufacturer based in Benton Harbor, Michigan.
Marc Bitzer
The CEO of Whirlpool Corporation.
What they’re saying
“With a challenging 2025 behind us, our confidence for 2026 is based on our recent successful product launches, reduced promotional intensity and a gradual recovery of the housing market.”
— Marc Bitzer, CEO (Whirlpool Earnings Statement)
What’s next
Whirlpool is projecting improved performance in 2026, including higher margins, stronger cash flow, and about $400 million in debt reduction.
The takeaway
Whirlpool's struggles in 2025 highlight the challenges facing the appliance industry, including cost pressures, promotional intensity, and subdued demand. The company's confidence in a gradual housing market recovery will be closely watched as an indicator of broader economic trends.
