New Central Berrien Chamber and Growth Alliance Unveils Branding Plan for Baroda

The newly formed CGA aims to promote the community with a new logo, slogan, and marketing initiatives.

Published on Mar. 6, 2026

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The newly established Central Berrien Chamber and Growth Alliance (CGA) has unveiled a marketing plan to help promote the community of Baroda, Michigan. Kati Schoenwitz, the founder of Baroda Soda and a member of the CGA, presented the plan to the Baroda village council, which includes a new logo, slogan, and various promotional initiatives such as fundraisers, grant applications, and outdoor markets or festivals.

Why it matters

The CGA's branding and marketing efforts are aimed at raising the profile of Baroda and showcasing the community's key industries of agriculture and manufacturing, beyond just being known for its wineries. As a newly formed organization, the CGA is looking to establish a cohesive identity and strategy to support the economic development of the broader Central Berrien region.

The details

The new CGA logo features a gear and a leaf, representing Baroda's industrial and agricultural roots. The proposed slogan is 'Raise the Bar-oda.' Schoenwitz said the CGA wants to help 'raise the bar' for the village and township, lending a more sophisticated image through official communications and marketing. The CGA also plans to launch a new website, DiscoverBaroda.org, as well as new signage and other promotional materials.

  • The CGA unveiled its branding plan at a Baroda village council meeting this week.
  • The CGA's new director is set to start on March 16, 2026.

The players

Kati Schoenwitz

The founder of Baroda Soda and a member of the Central Berrien Chamber and Growth Alliance, who presented the branding plan to the Baroda village council.

Central Berrien Chamber and Growth Alliance (CGA)

A newly established organization comprised of Baroda Township, the village of Baroda, Berrien Township, Oronoko Township, the village of Berrien Springs, and the village of Eau Claire, with the goal of promoting economic development in the region.

Baroda Village Council

The governing body of the village of Baroda, which heard the CGA's branding presentation.

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What they’re saying

“We think that a new brand is going to really, really help the village and the township raise the bar, lending a little bit of sophistication to official communications.”

— Kati Schoenwitz, Founder, Baroda Soda; Member, Central Berrien Chamber and Growth Alliance (moodyonthemarket.com)

“Again, we can have tailored versions of these for the village or the township if needed, if this is something that works for a budget or could be useful to folks.”

— Kati Schoenwitz, Founder, Baroda Soda; Member, Central Berrien Chamber and Growth Alliance (moodyonthemarket.com)

What’s next

The CGA's new director is set to start on March 16, 2026, and will be responsible for implementing the branding and marketing initiatives for Baroda and the broader Central Berrien region.

The takeaway

The CGA's rebranding efforts for Baroda aim to showcase the community's diverse industries and raise its profile beyond just being known for its wineries. As a newly formed organization, the CGA is taking a strategic approach to economic development and community promotion in the Central Berrien region.