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Baroda Today
By the People, for the People
New Central Berrien CGA Unveils Plan to Promote Baroda
The newly formed organization aims to rebrand the village and township with a new logo and slogan.
Published on Mar. 5, 2026
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Despite ongoing discussions about the possible disincorporation of the village of Baroda, the newly established Central Berrien Chamber and Growth Alliance (CGA) has unveiled an ambitious marketing plan to promote the entire Baroda area. The plan includes a new logo, slogan, website, and a variety of community-focused initiatives such as fundraisers, grant applications, and outdoor markets or festivals.
Why it matters
The CGA's efforts come at a critical time for Baroda, as the community grapples with the prospect of disincorporation. By rebranding and actively promoting the area, the CGA hopes to raise the profile of Baroda and its key industries, which include agriculture and manufacturing, beyond just being known for its wineries.
The details
Kati Schoenwitz, the founder of Baroda Soda and a key figure in establishing the new CGA, presented the marketing plan to the Baroda Village Council. The plan includes a new logo that features a gear and a leaf, representing the area's industrial and agricultural roots. The proposed slogan is "Raise the Bar-oda." Schoenwitz said the CGA wants to showcase the broader offerings of Baroda beyond just its wineries. The organization also has plans for a variety of community-focused initiatives, such as fundraisers, grant applications, hiring and recruiting efforts for local businesses, and outdoor markets or festivals.
- The new CGA director was hired and will start on March 16, 2026.
- The CGA unveiled its marketing plan for Baroda at a village council meeting this week.
The players
Kati Schoenwitz
The founder of Baroda Soda and a key figure in establishing the new Central Berrien Chamber and Growth Alliance.
Central Berrien Chamber and Growth Alliance
A newly formed organization comprised of Baroda Township, the village of Baroda, Berrien Township, Oronoko Township, the village of Berrien Springs, and the village of Eau Claire.
What they’re saying
“We think that a new brand is going to really, really help the village and the township raise the bar, lending a little bit of sophistication to official communications.”
— Kati Schoenwitz, Founder, Baroda Soda (wsjm.com)
What’s next
The CGA's new director will start on March 16, 2026, and the organization will begin implementing its marketing and community initiatives for the Baroda area.
The takeaway
The Central Berrien CGA's proactive approach to rebranding and promoting Baroda comes at a crucial time for the community, as it grapples with the possibility of disincorporation. By focusing on the area's diverse offerings beyond just its wineries, the CGA aims to raise Baroda's profile and help the community 'raise the bar' in terms of economic development and quality of life.
