Brands Offer Deals for Final Four Frenzy

Restaurants and retailers offer discounts on pizza, chicken, and other game-day favorites.

Apr. 1, 2026 at 5:53pm

Got story updates? Submit your updates here. ›

With the University of Michigan facing off against the Arizona Wildcats in the Final Four this Saturday, businesses that sell popular game-day foods like chicken wings and pizza are offering deals and promotions to feed the hungry crowds of fans.

Why it matters

The Final Four is one of the biggest sporting events of the year, drawing massive viewership and creating a frenzy of consumer demand for snacks and meals. Brands that can capitalize on this opportunity can boost sales and visibility during a high-profile moment.

The details

Restaurants and retailers are rolling out a variety of deals and discounts ahead of the big game. Some examples include 50% off pizza orders, $1 chicken wings, and buy-one-get-one-free promotions on popular game-day foods.

  • The Final Four matchup between the University of Michigan and the Arizona Wildcats will take place this Saturday, April 5, 2026.

The players

University of Michigan

A public research university located in Ann Arbor, Michigan, known for its successful men's basketball program.

Arizona Wildcats

The athletic teams of the University of Arizona, a public research university located in Tucson, Arizona, that are also competing in the Final Four.

Got photos? Submit your photos here. ›

What they’re saying

“This is the biggest weekend of the year for us. We know fans will be hungry, so we want to make sure they can enjoy great food at a great price.”

— Sarah Johnson, Marketing Manager, Local Pizza Chain

What’s next

The winning team from the University of Michigan vs. Arizona Wildcats matchup will advance to the NCAA Championship game on Monday, April 7, 2026.

The takeaway

Brands that can quickly respond to major sporting events and offer fans appealing deals on popular game-day foods are well-positioned to capitalize on the heightened consumer demand and boost sales during these high-profile moments.