Michigan Brings Back Former Assistant Bellamy in Front-Office Role

Bellamy to focus on recruiting and NIL as new liaison for football program

Mar. 21, 2026 at 2:51pm

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Sources have informed Maize & Blue Review that former Michigan assistant and wide receiver Ron Bellamy is returning to the program in a front-office role focused on recruiting and NIL (name, image and likeness) initiatives. Bellamy's new position will allow him to be on the road recruiting on behalf of the football program, with an initial focus on the Midwest region that could potentially expand to cover the entire country.

Why it matters

Bellamy was known as a strong recruiter during his time as an assistant coach at Michigan, making inroads in key areas like Michigan, Louisiana and Texas. His return to the program in this new front-office role signals the importance the school is placing on recruiting and NIL as part of its overall football strategy under new general manager Dave Peloquin.

The details

Bellamy was not retained by the new Michigan coaching staff under head coach Kyle Whittingham, who hired Micah Simon as wide receivers coach. However, Bellamy's recruiting prowess and relationships have led to him being brought back in this unique front-office position to serve as a recruiting and NIL liaison for the football program.

  • Bellamy played wide receiver for Michigan from 1999 to 2002.
  • He was hired as safeties coach by former head coach Jim Harbaugh in 2021 before taking over the receiver position in 2022.
  • Bellamy was retained on staff by Sherrone Moore in 2024, concluding his coaching stint in 2025.

The players

Ron Bellamy

A former Michigan assistant and wide receiver who is returning to the program in a front-office role focused on recruiting and NIL initiatives.

Dave Peloquin

The new general manager of the Michigan football program, who is overseeing the hiring of Bellamy in this new position.

Kyle Whittingham

The new head coach of the Michigan football program, who hired Micah Simon as the new wide receivers coach.

Sherrone Moore

The Michigan coach who retained Bellamy on staff in 2024, concluding his coaching stint in 2025.

Jim Harbaugh

The former Michigan head coach who hired Bellamy as safeties coach in 2021 before he took over the receiver position in 2022.

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What’s next

Bellamy's new role and responsibilities could evolve over time, potentially expanding his focus beyond the Midwest region to cover the entire country.

The takeaway

Bellamy's return to Michigan in this front-office position underscores the program's emphasis on recruiting and NIL as key components of its overall strategy under new leadership. His proven track record as a strong recruiter, particularly in key regions like Michigan, Louisiana and Texas, makes him a valuable asset as the Wolverines look to maintain their competitive edge on the recruiting trail.