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Entrepreneur Finds Success in Water Conservation
Kevin Green, owner of Conserva Irrigation, shares his journey from corporate America to running his own franchise focused on sustainable irrigation systems.
Published on Feb. 24, 2026
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Kevin Green, a former corporate executive, decided to take a leap of faith and start his own business in the irrigation industry. He chose to franchise with Conserva Irrigation, a company focused on water conservation, and has grown the Ann Arbor, Michigan location aggressively over the past few years through both organic growth and acquisitions. Green discusses the challenges of entrepreneurship, the importance of building a strong team, and his goal of giving back to the community through his business.
Why it matters
Green's story highlights the growing demand for sustainable, water-wise businesses as communities grapple with water scarcity issues. His transition from the restaurant industry to the landscaping/irrigation sector also demonstrates how entrepreneurs can find success by identifying an industry need and leveraging proven franchise systems to get started.
The details
After working in corporate roles for restaurant chains, Green decided to leave the industry and pursue entrepreneurship. He explored various franchise opportunities before settling on Conserva Irrigation, which aligned with his interest in water conservation. Since opening his Ann Arbor location in 2023, Green has grown the business rapidly through a focus on customer service, employee development, and strategic acquisitions. He credits his disciplined approach and willingness to acknowledge weaknesses as key factors in his success so far.
- Green opened his Conserva Irrigation franchise in Ann Arbor in 2023.
- He is projecting nearly double the growth for his business in 2026 compared to 2025.
The players
Kevin Green
The owner of Conserva Irrigation of Ann Arbor, a franchise focused on sustainable irrigation systems and water conservation.
Conserva Irrigation
A franchise that specializes in irrigation systems, repairs and maintenance, with a focus on water conservation.
Lux Haven Lighting
Another company owned by Kevin Green, in addition to Conserva Irrigation.
What they’re saying
“I want more for them than what they're currently doing. My goal is not just to have them as an employee for the next ten years. It's for you to be here for several years. You learn the business, and we could potentially have you go to some other little area in the state or wherever, and we start another location where you are part owner and you're running the show.”
— Kevin Green, Owner, Conserva Irrigation (The Common Bridge)
What’s next
Green is actively looking to acquire other irrigation companies, particularly those owned by owners nearing retirement, in order to continue expanding the Conserva Irrigation brand and his own business.
The takeaway
Kevin Green's entrepreneurial journey demonstrates how individuals can find success by identifying an industry need, leveraging proven franchise systems, and building a strong, mission-driven company culture. His focus on water conservation and employee development serves as an inspiring example for aspiring business owners.
