Residential Phase of Rock Row Development Taking Shape in Westbrook

The $600 million project's third phase will add 280 residential units and more commercial space.

Apr. 8, 2026 at 11:05pm

Got story updates? Submit your updates here. ›

A miniature, stylized 3D digital illustration depicting the new residential buildings, hotel, and retail spaces of the Rock Row development in Westbrook, Maine, floating on a pastel background with soft lighting and smooth textures.The residential phase of the Rock Row development in Westbrook, Maine will add 280 new housing units and a 119-room hotel to the thriving mixed-use project.Westbrook Today

After a pandemic-related delay, the residential phase of the massive Rock Row development in Westbrook, Maine is moving forward. Phase 3 of the $600 million project will add 280 residential units, most of them apartments, as well as a 119-room hotel and more commercial and retail space.

Why it matters

The Rock Row development has already transformed a previously empty 110-acre site in Westbrook into Maine's busiest shopping center. The addition of hundreds of new residential units will further establish Rock Row as a major mixed-use hub between Portland and downtown Westbrook.

The details

Phase 3 of the Rock Row development will include 280 residential units, mostly apartments, as well as 13 townhomes for sale. The phase will also feature a 119-room Element by Westin hotel and additional commercial and retail space. Developers are hoping to break ground on Phase 3 next spring and complete it by 2028.

  • Phase 1 of Rock Row brought retailers like Market Basket and Chick-fil-A.
  • Phase 2 added a medical facility with New England Cancer Specialists and the Dempsey Center.
  • Phase 3, the residential component, was delayed by the COVID-19 pandemic.
  • Developers requested approval from the Westbrook Planning Board on April 7, 2026.
  • Developers hope to break ground on Phase 3 next spring and complete it by 2028.

The players

Waterstone Properties Group

The developer of the Rock Row project in Westbrook, Maine.

Nick Laferriere

Project manager for the Rock Row development at Waterstone Properties Group.

Cowbell

A sports bar and restaurant that opened three years ago at the Rock Row development.

Shaun O'Mara

The general manager of Cowbell restaurant at Rock Row.

Got photos? Submit your photos here. ›

What they’re saying

“Last year alone, in 2025, Rock Row saw 4.3 million visitors, which is astounding.”

— Nick Laferriere, Project manager, Waterstone Properties Group

“We are excited about the level of density that we are developing as part of Phase 3 to really be an extension not only of downtown Portland, but also downtown Westbrook — situated right in between the two and easily accessible from I-95.”

— Nick Laferriere, Project manager, Waterstone Properties Group

“The community has been doing a really good job with it and pushing it forward. Now is our time to thrive and we'll make sure that we deliver.”

— Shaun O'Mara, General manager, Cowbell restaurant

What’s next

Developers are hoping to break ground on Phase 3 of the Rock Row project next spring and complete it sometime in 2028.

The takeaway

The Rock Row development has transformed a previously empty site in Westbrook into a thriving mixed-use hub, and the addition of hundreds of new residential units in Phase 3 will further cement its status as a major destination between Portland and downtown Westbrook.