Luxury Alarm Clocks Reviewed: Hatch, Loftie, and Nanu

These high-end alarm clocks aim to improve your sleep routine and keep your phone out of the bedroom.

Mar. 20, 2026 at 11:00pm

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Design editor Janae McKenzie tested three luxury alarm clocks - the Hatch Restore 3, the Loftie, and the Nanu Arc - over the course of a year to see if the investment in a premium alarm clock was worth it. She found that each clock had unique features and design aesthetics that appealed to different types of sleepers, from the Hatch's holistic sleep routines to the Loftie's gentle two-phase alarm to the Nanu's completely phone-free analog design.

Why it matters

As more people prioritize improving their sleep quality, luxury alarm clocks that go beyond just waking you up are becoming a growing trend. These high-end devices aim to create a calming bedtime routine and gently rouse you awake, helping users reduce their reliance on jarring phone alarms and endless scrolling before bed.

The details

The Hatch Restore 3 is a versatile device that functions as an alarm clock, sound machine, and color-changing lamp. It pairs with a mobile app to create personalized sleep routines. The Loftie has a two-phase alarm system to gradually wake you up, along with a bed signal to help you wind down at night. The Nanu Arc is a completely analog alarm clock with a soothing chime and minimal design. Each clock has its own strengths, from the Hatch's customization to the Loftie's phone-free controls to the Nanu's timeless aesthetic.

  • Janae McKenzie has been testing these three alarm clocks for over a year.
  • The Hatch Restore 3 is the latest model, having been recently released.

The players

Janae McKenzie

A design editor who tested the three luxury alarm clocks in her home.

Hatch

An American company that makes the Hatch Restore 3 alarm clock, which functions as a sound machine, lamp, and alarm clock.

Loftie

A company that makes the Loftie alarm clock, which has a two-phase alarm system and other features to help users wind down at night.

Nanu

The company that makes the Nanu Arc, a minimalist analog alarm clock with a soothing chime.

Longfellow Hotel

A hotel in Portland, Maine that provides the Loftie alarm clock in every guest room.

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What they’re saying

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee

The takeaway

These luxury alarm clocks show that there is a growing demand for devices that can improve sleep quality and reduce phone usage before bed. While each clock has its own unique features and design, they all aim to create a calming bedtime routine and gentle wake-up experience, catering to the needs of different types of sleepers.