Super Bowl Sunday to Feature Political, Social Commercials

Viewers can expect ads addressing issues like antisemitism, wealth inequality, and Christian values during the big game.

Published on Feb. 8, 2026

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The 2026 Super Bowl will feature a variety of politically and socially-charged commercials, including ads from a pro-Trump group promoting 'Trump Accounts', an anti-hate ad from Patriots owner Robert Kraft, a Republican Michigan gubernatorial candidate urging viewers to change the channel during the halftime show, campaign ads from Senate candidates in Maine and Texas, and a pro-Christian 'He Gets Us' ad.

Why it matters

Super Bowl commercials have become a platform for advertisers to weigh in on political and social issues, sparking debate and discussion. This year's lineup reflects the increasingly polarized nature of American politics, with ads addressing topics like former President Trump, antisemitism, wealth inequality, and Christian values.

The details

The pro-Trump group Invest America bought ad time to promote the president's new 'Trump Accounts', tax-free savings accounts for children. Robert Kraft's nonprofit will run another ad against antisemitism, while Republican Michigan gubernatorial candidate Perry Johnson is urging viewers to change the channel during the halftime show featuring Bad Bunny. Senate candidates Susan Collins (R-ME) and James Talarico (D-TX) will also air campaign ads, and the 'He Gets Us' Christian ad campaign will unveil a new message.

  • The pro-Trump Invest America ad will air during the pre-game broadcast.
  • Robert Kraft's anti-hate ad will air during the Super Bowl broadcast.
  • Perry Johnson's 'anti-halftime' ad will run in select Michigan markets leading up to and during the game.
  • The Senate candidate ads will air in Maine and Texas markets.
  • The 'He Gets Us' ad will air during the Super Bowl broadcast.

The players

Invest America

A pro-Trump nonprofit that bought ad time to promote the president's new 'Trump Accounts'.

Robert Kraft

Owner of the New England Patriots and founder of the Blue Square Alliance, which is running an ad against antisemitism.

Perry Johnson

Republican candidate for Michigan governor who is running an ad urging viewers to change the channel during the halftime show.

Susan Collins

Incumbent Republican U.S. Senator from Maine who is running a campaign ad.

James Talarico

Democratic challenger to U.S. Senator John Cornyn in Texas who is running a campaign ad.

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What they’re saying

“It's gonna get a lot of attention. All your viewers, watch the Super Bowl right after the national anthem, we're gonna have a big rollout.”

— Scott Bessent, Treasury Secretary (Local Midwest radio station)

“Join me in changing the channel during halftime to Turning Point's 'All American Halftime Show' for some great American entertainment during America's game.”

— Perry Johnson, Republican candidate for Michigan governor (Campaign ad)

“Millionaires don't just influence politicians, they own them. That's why I don't take corporate PAC money. That's why I fought to cap campaign contributions.”

— James Talarico, Democratic challenger to U.S. Senator John Cornyn in Texas (Campaign ad)

What’s next

The effectiveness of these politically-charged Super Bowl ads will likely be a topic of discussion and analysis in the days and weeks following the game.

The takeaway

This year's Super Bowl commercial lineup reflects the increasingly polarized nature of American politics, with advertisers using the high-profile platform to promote a range of political and social messages. The ads highlight the growing role of big money in political campaigns and the ongoing debates around issues like antisemitism, wealth inequality, and the role of Christianity in public life.