White Marsh Bakery Sees Surge After Going Viral on Social Media

Yummery bakery owner's honest Facebook post leads to an influx of new customers.

Mar. 28, 2026 at 3:18am

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Yummery, a woman-owned bakery in White Marsh, Maryland, has experienced a significant surge in business after the owner's candid Facebook post about struggling to attract customers went viral. The bakery, which has been open for nearly 12 years, recently saw only four customers on a particularly slow day. However, the owner's social media post, where she shared the reality of running a small business, resonated with the community and led to an outpouring of support, with the bakery's phone ringing constantly and foot traffic increasing dramatically.

Why it matters

This story highlights the power of social media and the importance of authenticity in connecting with customers, especially for small businesses. The bakery's experience demonstrates how a simple, honest post can lead to a remarkable turnaround in fortunes, showcasing the potential for social media to drive business growth and community engagement.

The details

After struggling to attract customers, Yummery's owner, Christi Weker, decided to post daily on Facebook, sharing everything from her first cake to elaborate creations like crab-shaped cakes, as well as the realities of running a small business. In one post, Weker mentioned that her brother had advised her not to post when the bakery was in trouble, but she decided to do so anyway. Shortly after, the post began to gain traction, and the bakery experienced a surge in business, with the phone ringing constantly and foot traffic increasing significantly.

  • Yummery has been open for almost 12 years.
  • On a particularly slow day, the bakery only saw four customers.
  • Weker posted the viral Facebook post a few weeks ago.

The players

Christi Weker

The owner of Yummery, a woman-owned bakery in White Marsh, Maryland.

Weker's mother

The manager of Yummery's finances, who suggested it was time to get a loan before the Facebook post went viral.

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What they’re saying

“We opened the doors, and I expected to have lines around the building and it just never happened. We were all just standing around waiting to be discovered.”

— Christi Weker, Owner, Yummery

“I call my mom, I'm like, I think we're okay, let's not do that loan, we blew up. Go on Facebook and read what I wrote because people are coming out in droves.”

— Christi Weker, Owner, Yummery

“It popped up on my feed, and I was like, 'Oh, what is that? I just saw the pictures of the cupcakes, and I was like, 'That looks really good.'”

— Customer

“I don't think I've had a day off in March, but I'm okay with that. You open a business with a dream that you're gonna be successful and when you finally are, you can't complain about it because it's what you've been waiting for.”

— Christi Weker, Owner, Yummery

What’s next

The bakery plans to continue its social media presence and engagement with the community to maintain the momentum from the viral post.

The takeaway

This story demonstrates the power of authenticity and social media in driving business growth, even for long-established small businesses. Yummery's experience shows that being honest about the challenges of running a small business can resonate with the community and lead to an outpouring of support, ultimately helping the business thrive.