J. Cole Surprises HBCU Fans on Album Rollout Tour

The rapper is taking a unique approach to promoting his latest album by making unannounced stops at historically Black colleges and universities.

Published on Feb. 12, 2026

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J. Cole has been surprising fans by making unannounced stops at HBCU campuses as part of the rollout for his latest album 'The Fall Off.' After initially popping up at North Carolina A&T, where he sold his first CDs years ago, Cole has since made stops at Howard University in Washington, D.C. and Hampton University in Virginia, engaging with students and even offering rides to listen to the new album.

Why it matters

Cole's grassroots approach to promoting his album by directly connecting with his core fan base at HBCUs is an unconventional move in the music industry. It highlights the rapper's commitment to his roots and his desire to authentically engage with the Black community, rather than relying on traditional press runs.

The details

At the Howard University stop, Cole initially announced plans to pull up on campus, but had to delay due to the large crowds that gathered. He eventually arrived on campus after dark, spending time talking to students, signing CDs, and taking photos. When he left, fans were seen chasing after his car for multiple blocks. Cole also offered rides to fans in the Silver Spring, Maryland area to listen to the double-sided album 'The Fall Off' with him.

  • On February 11, 2026, Cole first tweeted about plans to visit Howard University.
  • Later that day, Cole arrived on the Howard campus after dark to connect with students.

The players

J. Cole

An American rapper, singer, songwriter, and record producer who is known for his socially conscious lyrics and grassroots approach to connecting with fans.

Howard University

A private, federally chartered historically Black research university in Washington, D.C. that was founded in 1867.

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What they’re saying

“J Cole is exactly who yall think he is, & he is exactly who he says he is. He leads w/ love in every interaction.”

— Kelz (Twitter)

“Thank you' doesn't capture the level of gratitude I have. God moments.”

— Kelz (Twitter)

What’s next

It's unclear where J. Cole will make his next surprise appearance, but fans are eagerly awaiting his next move as he continues his unique album rollout tour.

The takeaway

J. Cole's personal approach to connecting with his core HBCU fan base demonstrates his commitment to authenticity and community, setting him apart from typical album promotion strategies in the music industry.