ZIPS Cleaners Names Mike Weisel President/CEO

Industry Veteran Known for Optimizing Operations Steps Into Role After Driving Substantial Improvements in Store Standards and Reviews

Published on Feb. 10, 2026

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Value Drycleaners of America, LLC (VDA) announced that it has named Mike Weisel as the new President/CEO, overseeing operations for ZIPS Franchising LLC, the franchisor of the ZIPS Cleaners brand, and Gemini Cleaners LLC, the franchisor of the Mulberrys Garment Care brand. Weisel joined ZIPS in 2024 as Vice President of Operations and Continuous Improvement and has focused on building relationships with franchisees, establishing higher operating standards, and bettering the overall system to drive growth, increase revenue, and improve profitability.

Why it matters

ZIPS Cleaners has become a preferred brand for consumers looking for affordable dry cleaning, with over 70 locations across the country. Weisel's appointment as President/CEO comes at a critical time as the company looks to continue elevating its system and stores to achieve even greater success.

The details

Weisel succeeds Bob Barry, who arrived in 2021 to strengthen and grow the ZIPS chain as the country emerged from the COVID pandemic. Barry is departing a much stronger organization than he inherited, and will shift his focus back to the restaurant/hospitality field where he spent much of his career. Weisel also announced that Kathleen Razmus, a nine-year veteran of the ZIPS organization, will become Vice President of IT, Operations and Training, and Jaici Kelly, who joined ZIPS in 2019, will now hold the title of Director of Operations and Store Development.

  • Weisel joined ZIPS in mid-2024 as Vice President of Operations and Continuous Improvement.
  • Barry arrived in 2021 to strengthen and grow the ZIPS chain as the country emerged from the COVID pandemic.
  • Weisel's appointment as President/CEO was announced on February 10, 2026.

The players

Mike Weisel

The new President/CEO of ZIPS Cleaners, Gemini Cleaners LLC, and ZIPS Franchising LLC. He previously held senior roles at Tide Cleaners and ran his own dry-cleaning businesses for more than 30 years.

Bob Barry

The previous President/CEO of ZIPS Cleaners, who arrived in 2021 to strengthen and grow the ZIPS chain as the country emerged from the COVID pandemic.

Kathleen Razmus

A nine-year veteran of the ZIPS organization who will become Vice President of IT, Operations and Training.

Jaici Kelly

Joined ZIPS in 2019 as Store Profitability Manager and has served as Franchise Operations Manager since 2024. She will now hold the title of Director of Operations and Store Development.

Value Drycleaners of America, LLC (VDA)

The parent company that announced Weisel's appointment as President/CEO.

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What they’re saying

“I am immensely honored to be granted the privilege of building on the leadership and success that Bob has brought to this company. His will be tough shoes to fill, but I'm confident that my past experience coupled with such a strong, cohesive and dedicated corporate team and committed corps of franchisees will let us continue elevating our system and stores to achieve even greater success.”

— Mike Weisel, President/CEO (EINPresswire.com)

“Over the past two years I've worked closely with both Kathleen and Jaici and know they will both excel in these new roles. They both possess many years of experience at the store and corporate level, have the respect of our entire system, and are steadfast in their commitment to helping every location achieve its full potential. I am grateful to have them on our team.”

— Mike Weisel, President/CEO (EINPresswire.com)

“It was an easy choice to appoint Mike to take on this important position. Mike will play a key role in guiding our team toward continued success.”

— Bob Barry (EINPresswire.com)

The takeaway

Weisel's appointment as President/CEO of ZIPS Cleaners, Gemini Cleaners, and ZIPS Franchising comes at a critical time as the company looks to build on its recent successes and continue elevating its operations, brand awareness, and customer experience to drive further growth and profitability.