ZIPS Cleaners Names Mike Weisel President/CEO

Industry Veteran Known for Optimizing Operations Steps Into Role After Driving Substantial Improvements in Store Standards and Reviews

Published on Feb. 10, 2026

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Value Drycleaners of America, LLC (VDA) announced that it has named Mike Weisel as the new President/CEO, overseeing operations for ZIPS Franchising LLC, franchisor of the ZIPS Cleaners brand, and Gemini Cleaners LLC, franchisor of the Mulberrys Garment Care brand. Weisel joined ZIPS in 2024 as Vice President of Operations and Continuous Improvement, and has focused on building relationships with franchisees, establishing higher operating standards, and driving growth and profitability for the company.

Why it matters

ZIPS Cleaners has become a preferred brand for consumers looking for affordable dry cleaning services, with over 70 locations across the country. Weisel's appointment as President/CEO is seen as a key step in continuing to elevate the ZIPS and Mulberrys brands, optimize operations, and drive further growth and success for the company.

The details

Weisel has over 30 years of experience in the dry cleaning industry, including senior roles at Tide Cleaners and Rent the Runway. Since joining ZIPS in 2024, he has worked to improve store standards, increase revenue and profitability, and maximize operational results. Weisel is taking over for Bob Barry, who arrived in 2021 to strengthen and grow the ZIPS chain as the company emerged from the COVID-19 pandemic.

  • Weisel joined ZIPS in mid-2024 as Vice President of Operations and Continuous Improvement.
  • Barry arrived at ZIPS in 2021 to strengthen and grow the company as it emerged from the COVID-19 pandemic.

The players

Mike Weisel

The new President/CEO of Value Drycleaners of America, LLC, overseeing operations for ZIPS Franchising LLC and Gemini Cleaners LLC. Weisel has over 30 years of experience in the dry cleaning industry and has focused on improving store standards, increasing revenue and profitability, and maximizing operational results since joining ZIPS in 2024.

Bob Barry

The previous President/CEO of Value Drycleaners of America, LLC, who arrived in 2021 to strengthen and grow the ZIPS chain as the company emerged from the COVID-19 pandemic. Barry is now shifting his focus back to the restaurant/hospitality field.

Kathleen Razmus

A nine-year veteran of the ZIPS organization who has been promoted to Vice President of IT, Operations and Training, overseeing the Operations and Training teams for both ZIPS Cleaners and Mulberrys Garment Care.

Jaici Kelly

Formerly the Store Profitability Manager and Franchise Operations Manager at ZIPS, she has been promoted to Director of Operations and Store Development, leading the ZIPS and Mulberrys Operations teams with a focus on upholding brand standards, optimizing processes, and improving productivity.

ZIPS Cleaners

A dry cleaning brand with over 70 locations across the United States, known for providing affordable, same-day dry cleaning and laundry services.

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What they’re saying

“I am immensely honored to be granted the privilege of building on the leadership and success that Bob has brought to this company. His will be tough shoes to fill, but I'm confident that my past experience coupled with such a strong, cohesive and dedicated corporate team and committed corps of franchisees will let us continue elevating our system and stores to achieve even greater success.”

— Mike Weisel, President/CEO (EINPresswire.com)

“It has been a privilege to lead this organization and witness the dedication you bring to your businesses every day. Your support has been instrumental in our success, and I know you will continue working to ensure ZIPS meets and exceeds the results we set out to achieve.”

— Bob Barry, Former President/CEO (EINPresswire.com)

What’s next

Weisel and the ZIPS Cleaners leadership team will continue to focus on driving growth, improving profitability, and elevating the ZIPS and Mulberrys brands through optimized operations, higher operating standards, and strengthened relationships with franchisees.

The takeaway

The appointment of industry veteran Mike Weisel as the new President/CEO of ZIPS Cleaners' parent company signals a commitment to building on the brand's recent success and further solidifying its position as a leading player in the $10.5 billion garment care segment.