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Oxon Hill Today
By the People, for the People
Lamb of God Announces Signature Flannel Collaboration with Dixxon
The band's new black and green flannel shirt is inspired by the cover of their upcoming album "Into Oblivion".
Published on Mar. 6, 2026
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Lamb of God has announced a new collaboration with the apparel company Dixxon Flannel. The signature shirt is a black and green flannel inspired by the cover artwork of Lamb of God's upcoming album, "Into Oblivion". The collab launches on Friday at 9 a.m. PT, and those who order within the first hour will be entered to win a signed vinyl copy of "Into Oblivion". Lamb of God's new album "Into Oblivion" is set to release on March 13, and the band will launch a U.S. tour on March 17 in Oxon Hill, Maryland.
Why it matters
This collaboration allows Lamb of God to further expand their brand and connect with fans through unique merchandise. Flannel shirts are a popular item among the band's metal fan base, and the limited-time offer and giveaway incentivize early orders, driving sales and generating excitement for the new album release.
The details
The signature Lamb of God x Dixxon flannel shirt features a black and green plaid pattern inspired by the cover artwork of the band's upcoming album "Into Oblivion". The collab launches this Friday, March 6th, at 9 a.m. PT, and fans who order the shirt within the first hour will be entered to win a signed vinyl copy of the new album.
- The Lamb of God x Dixxon flannel collab launches on Friday, March 6, 2026 at 9 a.m. PT.
- Lamb of God's new album "Into Oblivion" is set to release on March 13, 2026.
- Lamb of God will kick off their U.S. tour in support of "Into Oblivion" on March 17, 2026 in Oxon Hill, Maryland.
The players
Lamb of God
An American heavy metal band known for their aggressive sound and socially conscious lyrics.
Dixxon
An apparel company that specializes in producing high-quality flannel shirts and other outdoor-inspired clothing.
What’s next
Fans will be able to purchase the limited-edition Lamb of God x Dixxon flannel shirt starting this Friday, March 6th at 9 a.m. PT. Those who order within the first hour will be entered to win a signed vinyl copy of Lamb of God's new album "Into Oblivion".
The takeaway
This flannel collaboration between Lamb of God and Dixxon demonstrates the band's continued efforts to provide unique merchandise and experiences for their dedicated fanbase, further strengthening the connection between the band and their audience.
