Internet-Famous Popup Bagels Draws Massive Crowds in DC Debut

The twist? How you eat them.

Apr. 10, 2026 at 5:20pm

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An extremely abstracted, out-of-focus photograph of a crowd of people waiting in line outside a storefront, with warm pools of soft light and color creating a dreamlike, atmospheric scene that captures the excitement and anticipation surrounding the debut of this innovative new bagel concept.The grand opening of an internet-famous bagel shop in DC drew massive crowds eager to experience its unique, social media-driven take on the classic breakfast staple.Georgetown Today

The grand opening of a new PopUp Bagels location in Georgetown, DC on Friday was a huge hit, with a line of eager customers stretching around the block. The twist is that these bagels are meant to be ripped and dipped into schmear, rather than sliced.

Why it matters

PopUp Bagels has built a massive social media following for its unique take on the classic breakfast item, and the brand's expansion to the nation's capital is the latest sign of its growing popularity. The long lines and excitement around the opening highlight the appeal of this internet-famous bagel shop.

The details

Customers waited in a line that went up Wisconsin Avenue NW and onto M Street to get their hands on the hot, fresh PopUp Bagels. At one point, employees even started tossing bagels out of the shop's upper window to the crowd below. The key difference with these bagels is that they are meant to be ripped and dipped into schmear, rather than sliced.

  • The new PopUp Bagels location in Georgetown, DC opened on Friday, April 10, 2026.
  • The brand plans to have 40 popup bagel shops around the country by the end of May 2026.

The players

PopUp Bagels

An internet-famous bagel brand that has built a massive social media following for its unique take on the classic breakfast item.

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The takeaway

The long lines and excitement around the opening of PopUp Bagels' first DC location highlight the growing popularity of this internet-famous brand and its unique approach to the classic breakfast food.