Adwave Launches Contest for Small Businesses to Air Super Bowl Ad

One Adwave customer will win a national TV spot during the 2027 professional football championship broadcast.

Feb. 6, 2026 at 4:47am

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Adwave, a TV advertising platform for small businesses, has announced the 'Big Game Breakthrough' campaign. The campaign will give one Adwave customer the opportunity to air a national advertisement during the 2027 professional football championship broadcast, the most-watched TV event of the year. The contest is designed to spotlight how Adwave is making TV advertising accessible to small businesses through an affordable and simplified process.

Why it matters

For decades, TV advertising has been out of reach for most small businesses due to the high costs and complexity involved. Adwave's platform aims to change that by providing an affordable way for small businesses to create and launch TV campaigns. The Big Game Breakthrough contest is a high-profile way to demonstrate this shift and inspire more small businesses to explore TV advertising.

The details

Beginning March 1, 2026, any paying Adwave customer can enter their TV commercial into the Big Game Breakthrough contest. The entries will be displayed publicly on Adwave's website, where the community can view and vote for their favorites. A panel of judges, including advertising industry veterans, small business advocates, and entrepreneurs, will also evaluate the entries based on creative quality, compelling business story, and alignment with the spirit of small business success. The Top 10 finalists will be announced on November 20, 2026, with the winner revealed in February 2027.

  • The Big Game Breakthrough campaign will launch on March 1, 2026.
  • The Top 10 finalists will be announced on November 20, 2026.
  • The winner will be revealed in February 2027.
  • The winning advertisement will air during the 2027 professional football championship broadcast on February 14, 2027.

The players

Adwave

A TV advertising platform built for small businesses, making it possible to create professional commercials and run targeted TV campaigns without agencies, contracts, or large budgets.

David Naffis

The founder and CEO of Adwave.

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What they’re saying

“Small businesses aren't supposed to buy million-dollar TV ads, and that's not the point. The point is that TV is finally accessible. This campaign is a way to show the country that the mom-and-pop shop, the local service business, the new startup, they can actually be on TV now, starting with budgets that make sense. We're highlighting that on perhaps the biggest advertising stage in the world.”

— David Naffis, Founder and CEO of Adwave

What’s next

The judge panel will announce the Top 10 finalists on November 20, 2026, and the winner will be revealed in February 2027.

The takeaway

Adwave's 'Big Game Breakthrough' campaign is a groundbreaking opportunity for small businesses to gain national TV exposure during the most-watched event of the year, demonstrating how the company is making TV advertising accessible and affordable for businesses of all sizes.