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Edgewater Today
By the People, for the People
BetterTracker Launches the 'StackMarket': The First Behavior-Based Index for the Global Tech Ecosystem
New index measures vendor adoption trends, including the rise of AI platforms reshaping the IT channel.
Feb. 26, 2026 at 9:03pm
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BetterTracker, an AI-powered fintech and technology management platform, has launched the StackMarket, a new suite of market indexes built on real-world operational data rather than subjective surveys. The flagship StackMarket 250 Index identifies market leaders based on measurable adoption trends and month-over-month momentum, with a focus on tracking the rise of AI-native platforms disrupting the SaaS market.
Why it matters
Traditional industry rankings often rely on limited sample sizes and biased panels, providing an incomplete picture of the technology ecosystem. The StackMarket aims to replace opinion-based rankings with verified transactional behavior, offering a more objective and transparent view of vendor adoption, category momentum, and competitive movement across the global technology market.
The details
The StackMarket is powered by BetterTracker's proprietary AI engine, which analyzes billions in real-world spending signals, hundreds of millions of aggregated tech stack, contract, and usage data points, and actual operational behavior across thousands of IT providers and end-users. This data-driven approach allows the StackMarket to provide a definitive benchmark for vendors, MSPs, IT teams, and investors, helping them understand the true market share, competitive displacement, and growth signals within the technology industry.
- The StackMarket 250 Index debuts on February 26, 2026.
The players
BetterTracker
An AI-powered fintech and technology management platform that helps MSPs, internal IT teams, and SMBs manage software subscriptions, expenses, contracts, and shadow IT while generating real-time, behavior-based market intelligence for technology vendors.
Kevin Lancaster
The CEO of BetterTracker.
What they’re saying
“Markets should be measured by actual behavior, not opinion. The StackMarket 250 isn't survey data; it's operational reality. We're providing the most objective reflection of what is being purchased, renewed, and replaced globally. By layering AI over this behavioral data, we help organizations understand not just what is happening, but what to do next.”
— Kevin Lancaster, CEO of BetterTracker
What’s next
The StackMarket 250 Index is now available for access at www.BetterTracker.com.
The takeaway
The StackMarket provides a new standard for transparency in the complex and rapidly evolving technology ecosystem, replacing subjective industry rankings with a data-driven, behavior-based index that offers a more accurate and actionable view of vendor adoption, category trends, and competitive dynamics.
