Maryland Vegan Dessert Spot Wins Over Non-Vegans

MidnighTreats' plant-based cookies and sweets delight even those who don't eat vegan.

Jan. 31, 2026 at 1:47pm

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MidnighTreats, a late-night dessert spot located just outside College Park, MD, is winning over non-vegans with its 100% plant-based cookies and sweets. The shop's unique offerings, including monster cookies, donuts, and plant-based milk teas and milkshakes, have attracted a loyal following, even among those who don't typically eat vegan.

Why it matters

In a market dominated by traditional dairy-based desserts, MidnighTreats is proving that vegan options can be just as delicious and satisfying, challenging preconceptions about plant-based sweets. The shop's success highlights the growing demand for diverse, inclusive food options that cater to various dietary preferences.

The details

MidnighTreats specializes in 100% plant-based cookies and sweets, with no dairy, eggs, or shortcuts. The shop offers a variety of sizes, including monster cookies, donuts, and munchie-sized options. According to reviewer Mr. 8 That, the cookies have a nice firm, slightly crispy exterior with a soft, satisfying bite through the middle. Flavors like Birthday Bash, Coconut Caramel, Brownie, and Chocolate Chip have won over even non-vegan customers.

  • MidnighTreats opened its first location in College Park, MD in 2026.

The players

MidnighTreats

A late-night dessert spot specializing in 100% plant-based cookies, donuts, and other sweets, with locations in College Park, MD, as well as Reston, Arlington, and Alexandria in Virginia.

Mr. 8 That

A reviewer who rates restaurants based on price and taste, and has given MidnighTreats a total score of 8.5, meaning the dessert spot '8 that'.

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What they’re saying

“The monster cookies were similar in size to what you'd get at a Crumbl or Insomnia. All of the cookies had a nice firm, slightly crispy exterior, with a soft satisfying bite through the middle. Of the monster cookies, I preferred the Birthday Bash over the Coconut Caramel. Of the minis, I really enjoyed the brownie cookie, and the regular chocolate chip. I thoroughly enjoyed these, and even forgot they were vegan cookies while I was eating them.”

— Mr. 8 That, Reviewer

What’s next

MidnighTreats plans to continue expanding its reach, with additional locations planned in the Maryland and Virginia region.

The takeaway

MidnighTreats' success in winning over non-vegan customers with its delicious plant-based desserts demonstrates the growing demand for inclusive, diverse food options that cater to various dietary preferences. The shop's unique offerings and commitment to quality ingredients have set it apart in a market traditionally dominated by dairy-based sweets.