Cuisine Solutions Named Official Sous Vide Partner of IRONMAN North America

The partnership brings chef-crafted, nutrient-dense sous vide foods to IRONMAN events across the continent.

Mar. 11, 2026 at 6:19pm

Got story updates? Submit your updates here. ›

Cuisine Solutions, the global leader in sous vide cooking, has announced a multi-year partnership with IRONMAN, the global leader in endurance athletics. The deal names Cuisine Solutions as the Official Sous Vide Food Partner of the IRONMAN North American Series, bringing the company's chef-crafted, nutrient-dense sous vide egg bites and proteins to 43 events in 2026.

Why it matters

The partnership allows Cuisine Solutions to expand the reach of its innovative sous vide products to endurance athletes seeking high-quality, performance-enhancing nutrition. It also aligns the company with IRONMAN's reputation for excellence, helping to further establish Cuisine Solutions as a leader in the sous vide food category.

The details

Through the partnership, Cuisine Solutions will provide its sous vide egg bites and premium proteins to IRONMAN participants and spectators across North America. The company's chef-crafted, clean-ingredient products are designed to deliver consistent, high-quality nutrition and sustained energy to support endurance training, race-day performance, and recovery.

  • The partnership is set to begin in 2026 and run for multiple years.
  • Cuisine Solutions will serve as the title sponsor for two marquee IRONMAN 70.3 events in 2026: the Cuisine Solutions IRONMAN 70.3 Eagleman in Cambridge, MD on June 14 and the Cuisine Solutions IRONMAN 70.3 Washington Tri-Cities in Richland, WA on September 20.

The players

Cuisine Solutions

A global leader in sous vide cooking and the production of chef-crafted, nutrient-dense sous vide egg bites and proteins.

IRONMAN

The global leader in endurance athletics, organizing hundreds of events worldwide including the iconic IRONMAN Triathlon Series.

Felipe Hasselmann

CEO and President of Cuisine Solutions.

Mark O'Donnell

CFO and EVP of Cuisine Solutions.

Yanni Andreopoulos

Executive Vice President of Global Partnerships at The IRONMAN Group.

Got photos? Submit your photos here. ›

What they’re saying

“IRONMAN is in the experience business, and we are in the memory business. This partnership will offer healthy options to IRONMAN participants, primarily through proteins and, of course, our sous vide egg bites.”

— Felipe Hasselmann, CEO and President of Cuisine Solutions

“As an IRONMAN athlete myself, I know how critical it is to have energy you can rely on, especially on race day. Sous vide is built on precision and consistency, the same principles that define endurance racing, which is why this partnership is so personal.”

— Mark O'Donnell, CFO and EVP of Cuisine Solutions

“We're proud to partner with Cuisine Solutions, an organization that shares our commitment to performance and stands for clean, high-quality food. This partnership brings meaningful value to our athletes as they prepare for and compete in IRONMAN and IRONMAN 70.3 events across North America.”

— Yanni Andreopoulos, Executive Vice President of Global Partnerships at The IRONMAN Group

What’s next

Cuisine Solutions will serve as the title sponsor for the Cuisine Solutions IRONMAN 70.3 Eagleman in Cambridge, MD on June 14, 2026 and the Cuisine Solutions IRONMAN 70.3 Washington Tri-Cities in Richland, WA on September 20, 2026.

The takeaway

This partnership allows Cuisine Solutions to bring its chef-crafted, nutrient-dense sous vide products to the endurance athlete community, aligning the company with IRONMAN's reputation for excellence and further establishing Cuisine Solutions as a leader in the sous vide food category.