NFL Star Travis Kelce Becomes Brand Ambassador for Six Flags

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The Kansas City Chiefs tight end Travis Kelce has been named the new brand ambassador for the Six Flags amusement park chain. Kelce, who is also engaged to pop star Taylor Swift, recently acquired a 9% stake in Six Flags along with JANA Partners. As brand ambassador, Kelce will bring his "signature hype, humor, and larger than life personality" to Six Flags parks across North America.

Why it matters

The partnership between Kelce and Six Flags comes at a critical time for the amusement park company, which has struggled financially after the merger between Cedar Fair (owner of Cedar Point) and Six Flags. The company has had to sell off several parks, including the closure of its Six Flags America and Hurricane Harbor park in Bowie, Maryland at the end of 2025. Kelce's star power and lifelong love of amusement parks is seen as a way to help revitalize the Six Flags brand.

The details

As part of the deal, Kelce will appear in marketing campaigns, social media content, and make appearances at Six Flags parks. The company says this partnership is about more than just celebrity endorsements, as Kelce has been a fan of amusement parks like Cedar Point since he was a kid. Six Flags CEO John Reilly believes Kelce's personal connection to the parks makes him the "perfect fit to rep the Six Flags spirit - fun, fearless, and all about making unforgettable memories."

• Kelce announced his investment in Six Flags in the fall of 2025.
• Six Flags announced Kelce as their new brand ambassador on March 12, 2026.

What they’re saying

What’s next

Six Flags plans to feature Kelce prominently in its marketing and promotional efforts across its parks in North America in the coming year.