Curator Hotel & Resort Collection Partners with Siv to Boost Sales

New collaboration helps independent hotels respond faster to group and event inquiries, increase bookings, and capture more revenue.

Published on Feb. 21, 2026

Got story updates? Submit your updates here. ›

Curator Hotel & Resort Collection, a collection of independent boutique and lifestyle hotels and resorts, has announced a strategic partnership with Siv, a hospitality-focused sales engagement and lead conversion platform. The collaboration aims to help Curator members respond faster to inbound group and event inquiries, increase booked business, and capture more revenue without adding labor costs.

Why it matters

The partnership reflects Curator's efforts to deliver revenue-driving solutions for its member hotels, which often compete against branded portfolios. By using Siv's platform to quickly respond to inquiries, Curator members can preserve planner interest and reduce missed opportunities, even outside of standard business hours.

The details

Through the partnership, Curator members gain access to Siv's platform, which connects directly to existing lead channels and sales systems, routes each inquiry to the appropriate team member, and initiates a timely, personalized response within minutes. Early adopter Curator members have reduced response timelines from an industry average of 37 hours to just 2-4 minutes for every inquiry, leading to stronger engagement and conversion rates.

  • The partnership was announced on February 18, 2026.

The players

Curator Hotel & Resort Collection

A one-of-its-kind collection of independent boutique and lifestyle hotels and resorts.

Siv

A hospitality-focused sales engagement and lead conversion platform.

Brent Hayhurst

VP of Program Development for Curator Hotel & Resort Collection.

Mike Medsker

Co-Founder of Siv.

Viceroy Santa Monica

A Curator member hotel that has generated more than $180k in booked business from Siv-processed leads in six months.

Got photos? Submit your photos here. ›

What they’re saying

“The partnership with Siv reflects our ongoing efforts in delivering meaningful, revenue driven solutions for our members.”

— Brent Hayhurst, VP of Program Development for Curator Hotel & Resort Collection (businesswire.com)

“Hotel sales teams don't have a demand problem, they have a timing problem. This partnership with Curator helps member hotels ensure every lead is acknowledged quickly so they can focus on building relationships and converting business.”

— Mike Medsker, Co-Founder of Siv (businesswire.com)

What’s next

The partnership is expected to continue to drive increased bookings and revenue for Curator member hotels as they leverage Siv's platform to respond more quickly to group and event inquiries.

The takeaway

This collaboration between Curator and Siv demonstrates how independent hotels can leverage technology to compete more effectively against larger branded portfolios by improving their responsiveness and conversion rates for inbound group and event leads.