T. Rowe Price Group Sees Downgraded Price Target

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Investment firm Keefe, Bruyette & Woods has lowered its price target for T. Rowe Price Group (NASDAQ: TROW) from $110 to $95, citing a 'market perform' rating on the asset manager's stock. The revised target represents a potential upside of 6.48% from the company's current trading price.

Why it matters

This downgrade reflects broader concerns about the asset management industry, as rising interest rates and market volatility have put pressure on investment firms like T. Rowe Price. The company's stock has underperformed the broader market over the past year, and this price target cut signals analysts' cautious outlook on the firm's near-term prospects.

The details

In a research note, Keefe, Bruyette & Woods cited the challenging market environment as the primary reason for lowering its price target on T. Rowe Price Group. The firm also maintained its 'market perform' rating on the stock, suggesting it sees limited upside potential at current levels. Other analysts have also recently adjusted their views on T. Rowe Price, with JPMorgan Chase and BMO Capital Markets also cutting their price targets in recent months.

• Keefe, Bruyette & Woods issued the new price target on April 8, 2026.

What’s next

Investors will be closely watching T. Rowe Price Group's upcoming earnings report and any further commentary from the company and analysts on the firm's outlook.