New Balance Pays Homage to Baltimore with Sneaker Design

The new shoe is inspired by the iconic Faidley's Seafood in Lexington Market.

Apr. 8, 2026 at 12:08am

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A bold, colorful silkscreen print featuring a repeated image of a Baltimore crab cake, conceptually representing the city's beloved seafood heritage.A new sneaker design from New Balance pays homage to Baltimore's iconic Faidley's Seafood, capturing the city's vibrant culinary culture.Baltimore Today

New Balance has released a new sneaker design that pays tribute to the city of Baltimore and its renowned Faidley's Seafood restaurant in Lexington Market. The shoe features colors and design elements inspired by the Maryland flag and the historic Faidley's Seafood sign, capturing the energy and culture of the city. The shoe was co-designed by Myles Williams, a Baltimore native, and will be available for purchase nationwide.

Why it matters

This collaboration between New Balance and a beloved Baltimore institution like Faidley's Seafood highlights the brand's commitment to honoring the local communities that have helped shape its identity. The sneaker design taps into Baltimore's rich culinary and cultural heritage, providing a unique way for residents and fans to celebrate the city's identity.

The details

The New Balance Made in USA 993 Duo shoe features a red, yellow, and black color scheme inspired by the Maryland flag and the iconic Faidley's Seafood sign. Myles Williams, a product manager at New Balance who grew up in the Columbia area, helped design the shoe, drawing on his personal connections to Lexington Market and Faidley's. The shoe will be on display at the Faidley's Seafood location, and the staff will start wearing the new design. It will then be made available for purchase by consumers across the country.

  • The new Baltimore-inspired New Balance shoe was released in April 2026.

The players

New Balance

An American athletic footwear and apparel company that has a long history in the Baltimore and Washington, D.C. region.

Faidley's Seafood

A renowned seafood restaurant that has been a staple in Baltimore's Lexington Market since 1886, known for its iconic crab cakes.

Myles Williams

A product manager at New Balance who is from the Columbia area and helped design the Baltimore-inspired sneaker.

Nancy Faidley Devine

The co-owner of Faidley's Seafood, who was presented with a pair of the new sneakers by Myles Williams.

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What they’re saying

“Lexington Market is a place where I always grew up coming. My dad grew up around Lexington Terrace, so he always brought us here. It was just always a community staple...That represents who we are here, so the crab cakes, Faidley's, this represents the energy of the people and we felt like we captured that in the sneaker.”

— Myles Williams, Product Manager, New Balance

“These represent Baltimore, and they represent who we are and I find it a little exciting, this color. Washington doesn't have anything on us.”

— Nancy Faidley Devine, Co-Owner, Faidley's Seafood

What’s next

The new Baltimore-inspired New Balance sneaker will be available for purchase by consumers across the country in the coming months.

The takeaway

This collaboration between New Balance and the iconic Faidley's Seafood in Baltimore's Lexington Market showcases how a global brand can authentically celebrate and pay homage to the local communities that have helped shape its identity. The new sneaker design taps into Baltimore's rich culinary and cultural heritage, providing a unique way for residents and fans to show their city pride.