WPI Adds Two New AI-Focused Business Majors

The university is launching bachelor's programs in marketing analytics and AI business applications.

Mar. 13, 2026 at 3:08pm

Got story updates? Submit your updates here. ›

Worcester Polytechnic Institute announced it will be adding two new bachelor's degree programs focused on artificial intelligence and its applications in business. The new majors in marketing analytics and AI business applications aim to better prepare students for the evolving needs of companies seeking talent with expertise in emerging technologies.

Why it matters

As businesses increasingly rely on AI and data-driven decision making, WPI is responding to industry demand for graduates with specialized skills in these areas. The new programs reflect the growing importance of AI literacy and analytics capabilities across various business functions.

The details

The two new undergraduate degrees will be in marketing analytics and AI business applications. WPI says the programs are designed to equip students with the technical skills and business acumen to leverage AI, machine learning, and data analysis to drive strategic decision-making and operational improvements for companies.

  • On March 9, 2026, WPI announced the new bachelor's degree programs.

The players

Worcester Polytechnic Institute

A private research university located in Worcester, Massachusetts that offers degrees in engineering, science, business, and other fields.

Got photos? Submit your photos here. ›

What’s next

The new bachelor's degree programs in marketing analytics and AI business applications will begin enrolling students in the fall of 2026.

The takeaway

WPI's addition of these two new AI-focused business majors reflects the growing demand from companies for graduates with specialized skills in leveraging emerging technologies like artificial intelligence and data analytics to drive strategic and operational improvements.