BluStream Launches Polly, An AI Advisor For Brands

Polly uses customer data to personalize product journeys and prevent churn

Published on Feb. 24, 2026

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BluStream, a product experience company, has launched Polly, an AI advisor that creates a constant connection between brands and their customers throughout the product ownership journey. Powered by billions of data points, including product usage and zero-party data, Polly has real-time conversations with customers, learns from each interaction, and adapts to their specific needs. Polly helps brands improve retention, deepen customer relationships, and drive repeat revenue.

Why it matters

Brands often lose connection with customers after a product is sold, making it difficult to support customers and gather feedback. Polly aims to solve this problem by providing personalized guidance to customers and giving brands valuable insights to optimize their retention strategies.

The details

Polly is powered by the BluStream Product Experience (BluStream PX) platform and uses AI to plan personalized customer journeys, converse in a brand's voice across digital channels, and prevent churn. Polly reaches out to new customers, shares usage tips, answers questions, and checks in on common issues, guiding them through the entire product ownership experience. When a customer needs additional help, Polly routes them to the right support channel.

  • Polly was launched on February 24, 2026.

The players

BluStream

The product experience company that empowers consumer brands to stay connected with customers during the critical moments after a purchase.

Polly

An AI advisor created by BluStream that can be used for any product to create a constant connection between brands and their customers throughout the product ownership journey.

Ken Rapp

The CEO of BluStream.

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What they’re saying

“Brands have mastered acquisition. Polly masters what happens next,”

— Ken Rapp, CEO, BluStream (digitalmedianet.com)

What’s next

Polly is now available for brands to integrate into their customer experience strategies.

The takeaway

Polly's AI-powered personalization and real-time insights aim to help brands stay connected with customers, improve retention, and drive repeat revenue throughout the product ownership journey.