Former Price Chopper To Reopen As Modern Market 32 Supermarket In Worcester

The $4.4 million investment aims to enhance the shopping experience for the local community.

Jan. 28, 2026 at 12:15pm

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A former Price Chopper supermarket in Worcester, Massachusetts will reopen this week as a more modern Market 32 store. The grand reopening ceremony on Friday will feature performances, free product samplings, and a 5% discount for customers on the first two days.

Why it matters

The reopening of the former Price Chopper as a Market 32 store is part of the company's broader strategy to modernize its supermarket locations and shopping experiences across the Northeast. This investment in the Worcester community signals the company's commitment to providing an enhanced retail experience for local residents.

The details

The Market 32 store on Park Avenue in Worcester will officially open to customers at 6 a.m. on Friday, with the grand reopening ceremony beginning at 10:15 a.m. The event will feature a presentation of colors by the South High School Air Force ROTC, a performance of the National Anthem by the Doherty Memorial High School select chorus, and free product samplings from brands like Coca-Cola, Ben & Jerry's, and Boar's Head. To celebrate the reopening, Market 32 is offering all customers a 5% discount on Friday and Saturday, and will also donate 5% of all sales on those days to local nonprofits Friendly House and Flourish and Thrive Pantry.

  • The Market 32 store will officially open to customers at 6 a.m. on Friday, January 31, 2026.
  • The grand reopening ceremony will begin at 10:15 a.m. on Friday, January 31, 2026.

The players

Market 32

A more modern supermarket brand operated by the company that also owns Price Chopper stores. Market 32 is part of a $4.4 million investment to enhance the shopping experience for the local Worcester community.

Price Chopper

The former supermarket brand that occupied the Park Avenue location in Worcester before being converted to a Market 32 store.

Friendly House

A local nonprofit organization in Worcester that will receive a 5% donation from Market 32's sales on the first two days of the grand reopening.

Flourish and Thrive Pantry

A local nonprofit organization in Worcester that will receive a 5% donation from Market 32's sales on the first two days of the grand reopening.

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What’s next

The company plans to continue expanding its Market 32 brand across the Northeast, with the Worcester location being the 53rd Market 32 store in the region.

The takeaway

The investment in transforming the former Price Chopper into a modern Market 32 supermarket demonstrates the company's commitment to providing an enhanced shopping experience for the Worcester community. By incorporating community-focused initiatives like charitable donations, the reopening aims to build stronger ties with local residents.