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Woburn Today
By the People, for the People
HawkSearch Powers Four Websites for Home Decor Brand
Bridgeline Digital's AI-powered search platform selected to enhance product discovery and shopping experience.
Apr. 1, 2026 at 4:56pm
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Bridgeline Digital, Inc., a leader in AI-powered marketing technology, announced that a leading home decor and lifestyle brand has selected HawkSearch to power search and product discovery across four of its ecommerce websites. The brand chose HawkSearch's Visual Search and AI-powered relevance capabilities to provide shoppers with a more intuitive way to find products using natural, style-focused language, creating a more engaging and seamless discovery experience.
Why it matters
As more consumers shop for home decor and lifestyle products online, brands need to invest in advanced search and discovery tools to create a visually rich and engaging shopping experience. HawkSearch's AI-powered features aim to help the home decor brand better connect shoppers with the right products through more natural, visual-based searches.
The details
Poor search relevance and the need for a more intuitive shopping experience across a visually rich product catalog led the home decor brand to seek a new search provider. HawkSearch's Visual Search and AI-powered relevance capabilities enable shoppers to find products using natural, style-focused language, creating a more engaging and seamless discovery experience. HawkSearch's ability to understand visually descriptive search queries was a key factor in the decision, along with the platform's ability to give merchandising teams greater control over product rankings and behind-the-scenes search configuration.
- Bridgeline Digital announced the partnership on April 1, 2026.
The players
Bridgeline Digital, Inc.
A leader in AI-powered marketing technology that provides the HawkSearch platform.
HawkSearch
Bridgeline Digital's AI-powered search and product discovery platform.
What they’re saying
“HawkSearch is built to support brands with visually dynamic catalogs and evolving ecommerce needs. This implementation demonstrates how AI-powered search can create a more intuitive customer experience while giving teams the tools to manage discovery strategically.”
— Ari Kahn, President and CEO of Bridgeline Digital
The takeaway
This partnership highlights the growing importance of AI-powered search and discovery tools for online retailers, especially those in visually-driven industries like home decor. By leveraging HawkSearch's advanced capabilities, the home decor brand aims to provide customers with a more engaging and personalized shopping experience that drives product discovery and sales.
