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By the People, for the People
Bridgeline and Znode Partner to Bring AI-Powered Search to B2B eCommerce
The partnership will help manufacturers and distributors elevate onsite search, merchandising, and personalization across complex B2B commerce experiences.
Mar. 25, 2026 at 11:03am
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Bridgeline Digital, a leader in AI-powered marketing technology, has announced a partnership between its HawkSearch platform and the Znode B2B ecommerce platform. The partnership will allow Znode customers to use HawkSearch's AI-driven search and product discovery capabilities to help buyers find products faster, navigate large catalogs more easily, and improve conversion across multi-store and multi-portal experiences.
Why it matters
As B2B buyers expect the same fast, intuitive discovery experiences they get in consumer ecommerce, this partnership aims to help manufacturers and distributors deliver personalized, high-performing product discovery to their customers at scale, even for complex B2B commerce models and large product catalogs.
The details
Through the partnership, Znode customers will be able to leverage HawkSearch's AI-powered search, merchandising, and personalization capabilities to improve search relevance and product discovery, better navigate complex B2B catalogs, and take a scalable path to modernizing their B2B commerce experiences.
- The partnership was announced on March 25, 2026.
The players
Bridgeline Digital, Inc.
A leader in AI-powered marketing technology that owns the HawkSearch platform.
HawkSearch
An AI-powered search, merchandising, and personalization platform built to optimize product discovery and drive higher conversions for eCommerce businesses.
Znode
A B2B ecommerce platform designed to manage complex commerce, including multiple channels, storefronts, brands, and business models.
Ari Kahn
President and CEO of Bridgeline Digital.
Rupesh Agrawal
CEO of Znode.
What they’re saying
“B2B buyers expect the same fast, intuitive discovery experiences they get in consumer ecommerce - yet their catalogs are far more complex. By partnering with Znode, we're expanding access to HawkSearch's AI-powered search so more manufacturers and distributors can deliver personalized, high-performing product discovery to their customers at scale.”
— Ari Kahn, President and CEO of Bridgeline Digital
“Znode was built to support complex B2B commerce models across channels and brands. Partnering with HawkSearch helps our customers strengthen the buying experience with modern AI-driven search and discovery-especially for organizations managing large catalogs, nuanced product data, and multi-site experiences.”
— Rupesh Agrawal, CEO of Znode
What’s next
The partnership between HawkSearch and Znode is expected to provide Znode customers with improved search relevance, better navigation for complex B2B catalogs, and a scalable path to modernizing their B2B commerce experiences.
The takeaway
This partnership highlights the growing demand for AI-powered search and product discovery solutions in the B2B ecommerce space, as manufacturers and distributors look to deliver the same intuitive shopping experiences that consumers have come to expect, even for their complex product catalogs and multi-channel commerce models.
