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Peabody Today
By the People, for the People
Peabody Hosts First Annual PROMISE Car Show
Event to feature classic cars, raise funds for mental health and anti-bullying initiatives.
Apr. 9, 2026 at 1:21am
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The Peabody PROMISE Car Show will bring the community together to celebrate automotive craftsmanship while supporting mental health and anti-bullying initiatives.Peabody TodayThe City of Peabody is hosting the first annual Peabody PROMISE Car Show on Sunday, May 3rd from 8am to 12pm at the medical building parking area on 1 Roosevelt Ave. The family-friendly event will showcase a curated display of antique, classic, muscle, and specialty vehicles, with proceeds benefiting the city's Peabody PROMISE program focused on mental health awareness, suicide prevention, and anti-bullying efforts.
Why it matters
The Peabody PROMISE Car Show brings the community together around a shared passion for automotive craftsmanship while supporting important mental health and anti-bullying initiatives. As a city-led effort, the event demonstrates Peabody's commitment to lifting up residents and ensuring all feel supported, valued, and connected.
The details
The Peabody PROMISE Car Show is hosted in collaboration with Mayor Ted Bettencourt and will feature awards for Best Antique, Best Classic, Best Muscle Car, Best in Show, Best Sports Car, Community Impact, and People's Choice. Vehicle pre-registration is required, with space limited to 100 vehicles. Registration includes an optional $50 tax-deductible donation to Peabody PROMISE. Sponsorship opportunities are also available, with all donations being tax deductible.
- The Peabody PROMISE Car Show will take place on Sunday, May 3, 2026 from 8am to 12pm.
- A rain date is scheduled for Sunday, May 10, 2026.
The players
Peabody PROMISE
The city's dedicated team focused on mental health, anti-bullying initiatives, and suicide prevention, made up of school officials, city leaders, parents, educators, healthcare professionals, law enforcement, and residents.
Ted Bettencourt
The Mayor of Peabody, who is hosting the Peabody PROMISE Car Show.
What they’re saying
“Peabody PROMISE is about lifting up our community and ensuring that every resident feels supported, valued, and connected. This car show is a great example of what makes Peabody special: neighbors coming together, sharing what they love, and making a difference for others. I'm grateful to everyone participating and helping us advance the important work of mental health awareness, anti‑bullying efforts, and community support.”
— Ted Bettencourt, Mayor
What’s next
Vehicle pre-registration for the Peabody PROMISE Car Show is required, with space limited to 100 vehicles. The deadline to register a vehicle is April 30, 2026.
The takeaway
The Peabody PROMISE Car Show is an innovative way for the city to bring the community together around a shared passion while raising funds and awareness for critical mental health and anti-bullying initiatives. This event demonstrates Peabody's commitment to supporting all residents and making a meaningful difference in people's lives.
