Peabody Realtor Leads with Integrity

Cindy Moore's values of honesty, commitment, and family guide her real estate business.

Mar. 10, 2026 at 11:18pm

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Realtor Cindy Moore has built her real estate career in Peabody, Massachusetts around the values of honesty, integrity, commitment, and family. After starting at Coldwell Banker and then Barry Realty Group, Moore opened her own brokerage, Moore Real Estate, in 2023. Known as "Miss Peabody" for her deep ties to the community, Moore focuses on residential real estate, especially working with first-time homebuyers and seniors. She emphasizes ethics and a client-first approach, even if it means sacrificing some commission, believing that doing the right thing will pay off in the long run.

Why it matters

In an industry not always known for prioritizing ethics, Cindy Moore's commitment to integrity, transparency, and putting clients first stands out. Her approach highlights how values-driven real estate can build lasting trust and success, even in a competitive market. As a local business leader, Moore also exemplifies how small businesses can thrive by deeply engaging with their community.

The details

Moore began her real estate career about 14 years ago after working in insurance sales. She joined Coldwell Banker's Beverly office before moving to the smaller Barry Realty Group in Peabody. In 2023, she opened her own brokerage, Moore Real Estate, named as a nod to her father's former car dealership. Moore focuses primarily on residential real estate, especially first-time homebuyers and seniors downsizing, though she also handles commercial properties. She is known as "Miss Peabody" for her deep ties to the community, having grown up in the city and remaining active in the Peabody Rotary Club and Chamber of Commerce. When evaluating potential hires, Moore prioritizes finding people who share her strong ethical standards, even if it means turning some candidates away.

  • Moore began her real estate career approximately 14 years ago.
  • Moore opened her own brokerage, Moore Real Estate, in November 2023.

The players

Cindy Moore

A Realtor in Peabody, Massachusetts who has built her career around values of honesty, integrity, commitment, and family. She opened her own brokerage, Moore Real Estate, in 2023.

Moore GMC

A car dealership founded by Cindy Moore's father in 1969 and closed a few years ago. The name of Cindy's real estate brokerage, Moore Real Estate, is a nod to her family's former business.

Irma Chez

A new hire at Moore Real Estate who is bilingual and has 25 years of experience in property management, bringing additional expertise and language skills to the brokerage.

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What they’re saying

“I've had a pretty few people that have wanted to join my brokerage, and I have to make sure they have the same values as me because I do not want anyone putting a bad word on my family name... My dad had a great reputation, and I don't want to hurt that. I want to continue to keep that reputation with my family.”

— Cindy Moore, Realtor

“I just think that when you do the right thing by the client, even if it isn't the right thing for me personally, it always comes back somewhere, somehow. I would have never done that to somebody who had no money. If they had plenty of money, maybe that'd be a different story, but first-time homebuyers have such a hard time getting into properties. To have them pay another $7,000 that they don't have — I think she said she put it on a credit card — I would never want somebody to do that. I just think that if you do the right thing, and you treat people the way you would want to be treated, then that's what makes you have a good company: your values.”

— Cindy Moore, Realtor

What’s next

Moore Real Estate plans to bring on a new bilingual hire, Irma Chez, with 25 years of property management experience by the end of April 2026.

The takeaway

Cindy Moore's commitment to ethics, integrity, and putting clients first in her Peabody real estate business demonstrates how values-driven entrepreneurship can thrive, even in a competitive industry. Her approach highlights how small, community-focused companies can build lasting trust and success by deeply engaging with their local area.