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Newton Today
By the People, for the People
Las Palapas Upgrades Tech Stack with Paytronix for Mobile, Loyalty, and More
The Tex-Mex restaurant chain is preparing for growth with a new digital platform that streamlines operations and enhances the guest experience.
Published on Feb. 18, 2026
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Las Palapas, a Tex-Mex restaurant chain based in San Antonio, has partnered with Paytronix to overhaul its technology infrastructure. The new platform includes a mobile app, loyalty program, online ordering, and integrated digital gift cards, positioning Las Palapas for growth as the company celebrates its 45th anniversary in 2026.
Why it matters
The tech stack upgrade allows Las Palapas to streamline operations, engage customers through personalized digital experiences, and scale the brand more effectively. In an increasingly competitive restaurant industry, the enhanced digital capabilities give Las Palapas a competitive advantage.
The details
The new Las Palapas app makes it easier for customers to order ahead, earn loyalty points, and access exclusive perks and offers. Behind the scenes, the Paytronix platform simplifies operations and provides AI-driven insights to support marketing and promotions. The upgraded tech stack also enables new customer-facing features like mobile payments, e-gift cards, and location-based promotions.
- Las Palapas is celebrating its 45th anniversary in 2026.
- The new Paytronix-powered tech stack went live in February 2026.
The players
Las Palapas
A Tex-Mex restaurant chain based in San Antonio, Texas that has been serving traditional dishes and fan favorites since 1981.
Paytronix
A cloud-based digital guest engagement platform for the hospitality industry, providing loyalty programs, online ordering, gift cards, and other customer-facing technologies.
Joseph Fain
The VP of Operations at Las Palapas.
Adriana Zeman
The VP of Customer Success at Paytronix.
What they’re saying
“Partnering with Paytronix was a strategic move to simplify the Las Palapas tech stack, making it more efficient and bringing more functionality. This digital backbone positions us to succeed as we look to a new period of growth, further scaling the brand.”
— Joseph Fain, VP of Operations, Las Palapas (GlobeNewswire)
“With a solid tech stack that's built for expansion, Las Palapas has the infrastructure in place to grow the business, while keeping focus where it belongs–creating the best food and experience for guests.”
— Adriana Zeman, VP of Customer Success, Paytronix (GlobeNewswire)
What’s next
Las Palapas plans to leverage the new Paytronix-powered platform to roll out location-based promotions and further enhance the customer experience as it continues to scale the brand in the coming years.
The takeaway
By upgrading its technology infrastructure, Las Palapas is positioning itself for growth and innovation in the competitive Tex-Mex restaurant industry, empowering the brand to better engage customers, streamline operations, and deliver a more seamless and personalized experience.
