Las Palapas Upgrades Tech Stack with Paytronix for 40th Anniversary

New mobile app, loyalty program, and digital ordering features position the Tex-Mex restaurant brand for growth.

Published on Feb. 18, 2026

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Las Palapas, a Tex-Mex restaurant chain based in San Antonio, has partnered with Paytronix to overhaul its technology infrastructure. The new tech stack includes a mobile app, loyalty program, online ordering, and other customer-facing features that will help Las Palapas engage guests and scale the brand as it celebrates its 40th anniversary in 2026.

Why it matters

As the restaurant industry continues to evolve, upgrading technology is crucial for brands like Las Palapas to stay competitive, streamline operations, and provide a seamless digital experience for customers. The new Paytronix-powered platform positions Las Palapas for growth by improving customer loyalty, increasing order volume, and enabling more targeted marketing.

The details

The Las Palapas app allows customers to order ahead for pickup, earn loyalty points, access member-only perks, and manage digital gift card balances. Behind the scenes, the Paytronix solution simplifies operations and brings AI-powered marketing and promotions to engage guests and drive repeat visits. Las Palapas can now run promotions like offering discounts to customers who scan a barcode at a local sporting event.

  • Las Palapas is celebrating its 40th anniversary in 2026.
  • The new Paytronix-powered tech stack went live in February 2026.

The players

Las Palapas

A Tex-Mex restaurant chain based in San Antonio, Texas that has been serving traditional dishes and fan favorites since 1981.

Paytronix

A cloud-based digital guest engagement platform that provides loyalty programs, online ordering, gift cards, and other solutions for the hospitality industry.

Joseph Fain

The VP of Operations at Las Palapas.

Adriana Zeman

The VP of Customer Success at Paytronix.

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What they’re saying

“Partnering with Paytronix was a strategic move to simplify the Las Palapas tech stack, making it more efficient and bringing more functionality. This digital backbone positions us to succeed as we look to a new period of growth, further scaling the brand.”

— Joseph Fain, VP of Operations, Las Palapas (businessinsider.com)

“With a solid tech stack that's built for expansion, Las Palapas has the infrastructure in place to grow the business, while keeping focus where it belongs–creating the best food and experience for guests.”

— Adriana Zeman, VP of Customer Success, Paytronix (businessinsider.com)

What’s next

Las Palapas plans to leverage the new Paytronix-powered platform to further scale the brand and open additional locations in the coming years.

The takeaway

By upgrading its technology infrastructure with Paytronix, Las Palapas has positioned itself for growth and innovation, allowing the brand to focus on delivering great food and experiences for its loyal customers as it celebrates its 40th anniversary.