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Greater Lowell Tech Students Tour Gillette Stadium
Marketing students get real-world experience presenting to Kraft team.
Published on Feb. 7, 2026
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A group of marketing students from Greater Lowell Technical High School recently visited Gillette Stadium, home of the New England Patriots. The students, along with their instructors, presented marketing scenarios to the Kraft marketing team, who provided feedback on their creativity, critical thinking, and professionalism. After the presentations, the students toured the Hall of Fame and Pro Shop at the stadium.
Why it matters
This field trip provided the Greater Lowell Tech marketing students with a valuable opportunity to apply their classroom learning in a real-world setting. Interacting with the Kraft marketing team and touring the iconic Gillette Stadium gave the students a unique glimpse into the sports marketing industry.
The details
The group of about six marketing students from Greater Lowell Technical High School, along with their instructors Jennifer Riley and Rick Martin, visited Gillette Stadium. The Kraft marketing team presented the students with marketing scenarios, and the students delivered presentations in response. The Kraft team then provided constructive feedback, praising the students' work. After the presentations, the students toured the Hall of Fame and Pro Shop at the stadium.
- The visit took place on February 7, 2026.
- The New England Patriots were set to appear in Super Bowl LX on the following Sunday.
The players
Greater Lowell Technical High School
A public vocational high school located in Lowell, Massachusetts that offers career-focused education programs.
Jennifer Riley
An instructor in the marketing program at Greater Lowell Technical High School.
Rick Martin
An instructor in the marketing program at Greater Lowell Technical High School.
Kraft marketing team
The marketing team for the Kraft Group, which owns the New England Patriots and Gillette Stadium.
The takeaway
This field trip allowed the Greater Lowell Tech marketing students to gain valuable real-world experience by presenting to the Kraft marketing team and touring the iconic Gillette Stadium. Opportunities like this help bridge the gap between classroom learning and practical application in the sports marketing industry.
