Gardner, MA Company Supplies Super Bowl Confetti

Seaman Paper Company has been producing the iconic Lombardi Trophy-shaped confetti for the Super Bowl for over 20 years.

Feb. 3, 2026 at 6:47pm

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The brightly colored paper confetti that rains down at the Super Bowl each year is produced by a family-owned business in Gardner, Massachusetts called Seaman Paper Company. The company has been supplying the confetti for the big game for over two decades, with the paper being treated to be fade and flame resistant before being shipped to California to be die-cut into the iconic Lombardi Trophy shape.

Why it matters

Gardner, Massachusetts is known as the "Chair City," but the town has also played a behind-the-scenes role in some of the biggest moments in American sports and entertainment by supplying the confetti used at the Super Bowl and other major events. The Super Bowl confetti order is a point of pride for the local company and its employees, many of whom are passionate Patriots fans.

The details

At the Seaman Paper Company plant in Gardner, the paper is produced and treated to be fade and flame resistant. It is then shipped to a company in California, where it is die-cut into the specific Lombardi Trophy shape used at the Super Bowl. The confetti is also used for championship parades, at amusement parks, and for major concerts and performances by artists like Taylor Swift and Coldplay.

  • Seaman Paper Company has been making the Super Bowl confetti for over 20 years, since the New England Patriots won their first Super Bowl.
  • The company produces about 400 pounds of confetti for each Super Bowl.

The players

Seaman Paper Company

A family-owned business that has produced tissue paper and similar products near Gardner, Massachusetts for nearly 80 years. They are a major supplier of the confetti used at the Super Bowl and other major events.

Dave Dexter

The plant manager at Dennecrepe, a division of Seaman Paper Company that produces the Super Bowl confetti.

Jamie Jones

The co-owner of Seaman Paper Company.

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What they’re saying

“This is our lobby in our office, and you see the pictures of Brady. We've been making the confetti for 20, 25 years now. So that was our claim to fame when we were winning every Super Bowl. And now Drake Maye is going to take us back.”

— Dave Dexter, Plant Manager, Dennecrepe

“We're a major supplier in the U.S. to the consumer products marketplace for those type of tissues. Those same tissues are ones that can be used for making confetti.”

— Jamie Jones, Co-Owner, Seaman Paper Company

What’s next

The company will continue to produce the iconic Lombardi Trophy-shaped confetti for the Super Bowl and other major events in the coming years.

The takeaway

A small, family-owned business in Gardner, Massachusetts has played a key role in some of the biggest moments in American sports and entertainment by supplying the confetti used at the Super Bowl and other high-profile events for over two decades. This behind-the-scenes contribution highlights how local companies can contribute to national spectacles.