Fall River Dollhouse Dynamo Expands Business to New Home

Nathaniel Ellis' Flip This Dollhouse moves to larger space in Fall River, Massachusetts

Apr. 11, 2026 at 1:43pm

Got story updates? Submit your updates here. ›

A highly detailed, photorealistic studio still life of a miniature wooden and glass dollhouse, symbolizing the craftsmanship and attention to detail behind Nathaniel Ellis' Flip This Dollhouse business.The vibrant expansion of Flip This Dollhouse to a larger Fall River space showcases the enduring appeal of Nathaniel Ellis' meticulously crafted miniature homes.Fall River Today

Nathaniel Ellis, the mastermind behind the popular Flip This Dollhouse business, has found a new home for his creation in Fall River, Massachusetts. This move marks a significant expansion for the company, which has been a fixture in nearby New Bedford for over a decade. Ellis's passion for dollhouses began in childhood and has evolved into a thriving enterprise, with his miniature homes even appearing on TV shows and in a Taylor Swift music video.

Why it matters

The move to Fall River provides Ellis with a larger space to showcase his unique and highly detailed dollhouse creations, which have built a substantial online following. His story is a testament to the power of following one's passions, even in a niche hobby, and the therapeutic benefits of creativity.

The details

Ellis started his eBay store 15 years ago to clear out his growing collection of dollhouses, but it quickly evolved into a full-fledged business. With a background in interior design and a keen eye for detail, Ellis creates miniature homes that are not just aesthetically pleasing but also functional, complete with lighting, wallpaper, and hardwood flooring. His dollhouses have even made their way onto the big screen, appearing in TV shows like 'The Fatal Flaw' and 'The Gilded Age', and as part of Taylor Swift's 'Bad Blood' visual.

  • Nathaniel Ellis started his eBay store 15 years ago.
  • Flip This Dollhouse has been a fixture in New Bedford for over a decade.
  • The company is now expanding to a larger space in Fall River, Massachusetts.

The players

Nathaniel Ellis

The mastermind behind the Flip This Dollhouse business, who has a passion for dollhouses and interior design.

Denise Tudino

A long-time client of Flip This Dollhouse.

Got photos? Submit your photos here. ›

What they’re saying

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee

The takeaway

In an era of private equity-owned supermarkets, San Francisco's largest independent natural food store remains worker-owned and committed to organic food—proving mission-driven retail can survive and community values can endure.