Dunkin' Celebrates 1995 Iced Coffee Debut with Super Bowl Monday Offer

The coffee chain is giving away 1.995 million free iced coffees and launching a '90s-inspired ad and merchandise collection.

Published on Feb. 9, 2026

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Dunkin' is celebrating the 1995 debut of its iced coffee with a one-day-only offer on 'Super Bowl Monday' - the day after the big game. The company is giving away 1.995 million free iced coffees and has launched a nostalgic ad campaign called 'Good Will Dunkin'' that reimagines the brand's origins as a 1990s workplace comedy. Dunkin' is also releasing a limited-edition '90s-inspired merchandise collection and running a math quiz competition with MIT.

Why it matters

Dunkin's Super Bowl Monday promotion taps into nostalgia for the 1990s, when the brand first introduced its popular iced coffee, while also connecting with the post-Super Bowl cultural moment when fans are either celebrating or commiserating. The campaign aims to reinforce Dunkin's status as a beloved part of everyday culture.

The details

Customers can redeem the free iced coffee offer by using the code 'GOODWILLDUNKIN' at checkout on Monday, February 9, 2026 via the Dunkin' app. The 'Good Will Dunkin'' ad features a star-studded cast including Ben Affleck, Jennifer Aniston, Tom Brady, and other 1990s TV icons. The ad reimagines Affleck as the lead of a '90s workplace comedy set inside a Cambridge, Massachusetts Dunkin' where iced coffee's 'invention' unfolds. Dunkin' is also selling a limited-edition '90s-inspired merchandise collection online and running a math quiz competition with MIT.

  • Dunkin' launched the 'Good Will Dunkin'' ad during the Super Bowl on Sunday, February 8, 2026.
  • The free iced coffee offer is available on Monday, February 9, 2026 only.
  • Dunkin' opened a '90s-themed pop-up shop on February 4, 2026 in Cambridge, Massachusetts.

The players

Dunkin'

An American coffee and doughnut company that was founded in 1950 and is known for its coffee, doughnuts, and other baked goods.

Ben Affleck

An American actor, director, producer, and screenwriter who stars in the 'Good Will Dunkin'' ad.

Jennifer Aniston

An American actress who appears as a guest star in the 'Good Will Dunkin'' ad.

Jill Nelson

The chief marketing officer (CMO) of Dunkin'.

John Urschel

A former NFL player and current MIT professor who is running a math quiz competition with Dunkin'.

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What they’re saying

“The '90s gave us iconic sitcoms, and Dunkin' gave the world iced coffee. Good Will Dunkin' brings us back in time to imagine the moment those worlds collided. It's a reminder that Dunkin' has always been part of everyday culture, and proof that it always will be.”

— Jill Nelson, Chief Marketing Officer, Dunkin'

What’s next

Dunkin' will be announcing the winner of the math quiz competition mid-week, who will receive one year of free Dunkin' coffee and some free merchandise signed by Ben Affleck and Matt Damon.

The takeaway

Dunkin's nostalgic Super Bowl Monday promotion taps into the brand's Boston heritage and the 1995 debut of its iconic iced coffee, while also connecting with the post-game cultural moment and reinforcing its status as a beloved part of everyday life.