Dunkin' Brings '90s Sitcom Stars Together for Nostalgic Super Bowl Ad

From Jaleel White to Ted Danson, the 'Good Will Dunkin'' ad is a cringe-comedy icon mashup.

Published on Feb. 8, 2026

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Dunkin' has released its 2026 Super Bowl ad, featuring a star-studded cast of '90s sitcom icons like Ben Affleck, Jennifer Aniston, Matt LeBlanc, and Jaleel White. The ad imagines a never-aired sitcom pilot set in 1995, the year Dunkin' introduced iced coffee, with the actors reprising their iconic TV roles in a cringeworthy, nostalgic mashup.

Why it matters

Dunkin's Super Bowl ad taps into the enduring popularity of '90s sitcoms, bringing together a cast of beloved TV characters in a chaotic and comedic commercial that is sure to resonate with viewers. The ad's blend of nostalgia and cringe-worthy humor reflects the brand's playful and irreverent approach to marketing.

The details

The minute-long commercial, titled 'Good Will Dunkin',' follows the 'accidental invention' of iced coffee inside a Dunkin' in Cambridge, Massachusetts, by a cast of familiar faces. Affleck stars as Will, a genius employed at Dunkin' by his boss, George Costanza (Jason Alexander). The ad is filled with references to iconic sitcom lines and moments, including Jasmine Guy's character from 'A Different World' seeking help with the Fibonacci sequence, and Jennifer Aniston's character introducing her new boyfriend, Tom Brady, in a nod to Dr. Dre's 'Deez Nuts' song.

  • The ad aired during the 2026 Super Bowl.

The players

Ben Affleck

An actor who has never starred in a sitcom, but did appear once in 'Buffy the Vampire Slayer.'

Jason Alexander

Known for his role as George Costanza on 'Seinfeld.'

Matt LeBlanc

Played Joey Tribbiani on 'Friends.'

Jasmine Guy

Played Whitney Gilbert on 'A Different World.'

Tom Brady

A football great who appears in the ad in a wacky wig.

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What they’re saying

“Before the movie, a much better version of 'Good Will Hunting' was made as a sitcom with a real genius in the lead and some other actors.”

— Ben Affleck (today.com)

“'A Different World' will always be family to me, so stepping back into that era for Dunkin' felt like coming home. Sharing the set with this cast made it a real highlight.”

— Jasmine Guy (today.com)

“Dunkin' brought the right people together with such a funny idea, and the energy on set made it all click. It was a really fun day.”

— Ted Danson (today.com)

The takeaway

Dunkin's Super Bowl ad taps into the enduring popularity of '90s sitcoms, bringing together a cast of beloved TV characters in a chaotic and comedic commercial that is sure to resonate with viewers and showcase the brand's playful and irreverent approach to marketing.