Jordan's Furniture offers $50M refund if both UConn teams win NCAA titles

New England furniture retailer insures against unlikely March Madness sweep.

Apr. 3, 2026 at 12:03am

Got story updates? Submit your updates here. ›

A photorealistic studio still life featuring a modern leather sofa and coffee table, conceptually representing the high-stakes marketing strategy behind a furniture retailer's NCAA championship promotion.A furniture retailer's bold March Madness promotion could pay off big for thousands of customers if both UConn basketball teams cut down the nets.Boston Today

Jordan's Furniture, a New England-based furniture chain, is offering to refund over $50 million in sales to customers if both the UConn men's and women's basketball teams win their NCAA championship games this weekend. The promotion was offered to customers who purchased furniture, mattresses, and accessories at Jordan's between January 20 and February 16 of this year.

Why it matters

This promotion highlights the growing popularity and marketing power of college basketball, especially the UConn Huskies program, which has a loyal following in the Northeast. It also demonstrates how retailers are willing to take on significant financial risk through insurance policies to drive customer engagement and sales during major sporting events.

The details

Jordan's Furniture is offering to refund approximately $50 million in sales to 20,000 customers if both the UConn men's and women's basketball teams win their NCAA championship games this weekend. The promotion was available to customers who made purchases at Jordan's between January 20 and February 16. The company has done similar promotions in the past, such as offering refunds if the Boston Red Sox won the World Series in 2007, when over 24,000 customers received about $35 million in refunds.

  • The promotion was offered to customers who purchased furniture, mattresses, and accessories at Jordan's from January 20 to February 16, 2026.
  • The UConn women's team plays South Carolina in the Final Four on Friday, April 4, 2026.
  • The UConn men's team plays Illinois in the Final Four on Saturday, April 5, 2026.

The players

Jordan's Furniture

A New England-based furniture retailer that is offering a $50 million refund promotion to customers if both the UConn men's and women's basketball teams win their NCAA championship games.

UConn Huskies

The University of Connecticut men's and women's basketball teams, both of which have reached the Final Four of the 2026 NCAA tournament.

Brian Mazzilli

A customer from Plymouth, Massachusetts who purchased a $3,800 living room set from Jordan's and is now enthusiastically following the UConn teams in hopes of receiving a refund.

Eliot Tatelman

The retired president of Jordan's Furniture who came up with the idea for the UConn promotion to increase the company's presence in Connecticut.

Got photos? Submit your photos here. ›

What they’re saying

“We thought the chances were pretty slim, but now we're pretty excited. It just didn't seem that both teams from one school making it to the finals — that seems kind of a long shot.”

— Brian Mazzilli, Customer

“We want this to happen. Whether they win or lose, I got to pay for the insurance.”

— Eliot Tatelman, Retired President, Jordan's Furniture

What’s next

If both the UConn men's and women's basketball teams win their Final Four games on Friday and Saturday, Jordan's Furniture will send out refund checks to the approximately 20,000 customers who participated in the promotion.

The takeaway

This promotion by Jordan's Furniture demonstrates the marketing power of college basketball, especially the UConn Huskies program, and how retailers are willing to take on significant financial risk through insurance policies to drive customer engagement and sales during major sporting events.