Whoop Raises $575M with Backing from Rory McIlroy, Shane Lowry, and Niall Horan

The health wearables company plans to use the new funding to fuel its global expansion.

Mar. 31, 2026 at 11:13am

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A high-end, photorealistic studio still-life photograph featuring a Whoop fitness tracker and charging dock elegantly arranged on a clean, monochromatic seamless background, using sharp, dramatic lighting to highlight the premium materials and advanced technology.Whoop's latest funding round will help the health tech company expand its reach and continue innovating its wearable devices and data analytics.Boston Today

Boston-based health wearables company Whoop has raised $575 million in a new funding round, with golfers Rory McIlroy and Shane Lowry, and music star Niall Horan among the investors backing the company's mission to "unlock human performance and healthspan".

Why it matters

Whoop's wearable devices and analytics platform have become increasingly popular among elite athletes and health-conscious consumers. This major funding round will allow the company to accelerate its global growth and product development, further cementing its position as a leader in the rapidly evolving health tech industry.

The details

The new funding round was led by a group of sophisticated investors, including the three celebrity backers. Whoop plans to use the capital to expand its global footprint, invest in research and development, and continue enhancing its wearable devices and data analytics capabilities.

  • Whoop announced the $575 million funding round on March 31, 2026.

The players

Whoop

A Boston-based health wearables company that produces fitness trackers and provides data analytics to help users improve their health and performance.

Rory McIlroy

A professional golfer and one of the investors in Whoop's latest funding round.

Shane Lowry

A professional golfer and one of the investors in Whoop's latest funding round.

Niall Horan

A music star and one of the investors in Whoop's latest funding round.

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What’s next

Whoop plans to use the new funding to accelerate its global expansion, invest in research and development, and continue enhancing its wearable devices and data analytics capabilities.

The takeaway

This major funding round for Whoop underscores the growing demand for health and fitness wearables, particularly among elite athletes and health-conscious consumers. The backing from high-profile investors like McIlroy, Lowry, and Horan further validates Whoop's position as a leader in the health tech industry.