WHOOP Raises $575 Million at $10.1 Billion Valuation

Fitness tech company plans to expand global health platform with new funding.

Mar. 31, 2026 at 11:40am

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A minimalist, high-end studio photograph featuring a sleek, modern fitness tracker device made of polished metal and glass, resting on a clean, monochromatic background and surrounded by a few other premium, geometric objects that symbolize health, wellness, and data analytics.WHOOP's new $575 million in funding will help the company expand its innovative health tracking platform and meet the growing consumer demand for personalized wellness solutions.Boston Today

WHOOP, a leading fitness technology company, has raised $575 million in new funding, bringing the company's valuation to $10.1 billion. The funding will be used to advance WHOOP's global health platform, which provides personalized data and insights to help users improve their overall well-being.

Why it matters

WHOOP's rapid growth and ability to attract significant investment underscores the increasing demand for advanced health and wellness technologies. As consumers seek more personalized and data-driven solutions to manage their health, WHOOP's platform positions the company as a key player in the expanding digital health market.

The details

The $575 million funding round was led by existing investors, including SoftBank Vision Fund 2 and IVP. WHOOP plans to use the new capital to expand its global reach, invest in research and development, and enhance its suite of health and fitness tracking features.

  • WHOOP announced the $575 million funding round on March 31, 2026.

The players

WHOOP

A leading fitness technology company that provides personalized health and wellness data and insights to its users.

SoftBank Vision Fund 2

A major investment fund that led the $575 million funding round for WHOOP.

IVP

A venture capital firm that also participated in the $575 million funding round for WHOOP.

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What they’re saying

“We are thrilled to continue our partnership with WHOOP and support their mission to empower individuals to take control of their health and wellness.”

— Rajeev Misra, CEO, SoftBank Vision Fund 2

The takeaway

WHOOP's ability to secure significant funding underscores the growing demand for personalized health and wellness technologies that can help individuals better understand and manage their overall well-being. The company's expansion plans suggest it is well-positioned to capitalize on the rapidly evolving digital health market.