SHIFT Communications Adds AI-Centric Clients to Tech PR Roster

New partnerships with Leia Inc., Symbotic, Signifyd and Exol to drive brand authority and business growth through Performance Communications programs.

Mar. 31, 2026 at 1:52pm

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A highly detailed, glowing 3D illustration of an AI-powered robotic arm reaching out from a dark background, with neon cyan and magenta lights illuminating the mechanical components, conceptually representing the advanced physical AI and intelligent software powering new client technologies.Cutting-edge AI and robotics technologies are powering the next generation of supply chain, logistics, and ecommerce innovations.Boston Today

SHIFT Communications, a B2B technology PR agency, has announced the addition of several AI-focused companies to its client roster, including Leia Inc., Symbotic, Signifyd, and Exol. The agency will support these growth-stage brands with multichannel PR programs focused on industry and corporate storytelling, executive content, and AI answer visibility to strengthen category positioning and accelerate business growth.

Why it matters

As AI adoption and competition accelerate across industries, technology companies are increasingly seeking strategic PR partners that can drive brand authority, differentiate beyond product offerings, and deliver measurable business impact. SHIFT's specialized expertise in B2B technology and its Performance Communications approach position the agency as a strong partner for these AI-centric, growth-stage companies.

The details

SHIFT will support these new clients with PR programs that combine earned media coverage, owned content, social media storytelling, and paid amplification to help the companies reach specific business objectives. The agency's focus on creating cohesive storytelling systems that strengthen positioning, build demand, and drive discoverability where buyers are tuning in sets it apart from traditional PR firms.

  • SHIFT announced the new client additions in Q1 2026.

The players

SHIFT Communications

An integrated PR and communications agency that specializes in B2B technology, healthcare, and consumer brands, helping them drive business impact through its Performance Communications approach.

Leia Inc.

The creator of Immersity, a spatial AI technology platform that provides immersive experiences to virtually any device, allowing users to feel part of the scene.

Symbotic

An AI-powered supply chain automation company with robotic warehouse and logistics systems.

Signifyd

An AI-powered fraud and abuse protection provider that deploys machine learning to help ecommerce brands increase revenue and establish trust that builds customer loyalty.

Exol

A Robotic Logistics Platform™ combining advanced physical AI, intelligent software, and a nationwide fulfillment and transportation network.

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What they’re saying

“Our clients are operating in highly competitive and rapidly evolving markets. They need more than press visibility. They need cohesive storytelling systems that strengthen positioning, build demand and create discoverability where buyers are tuning in. That type of outcome-focused programming is where we excel.”

— Amanda Munroe, Agency Lead

The takeaway

SHIFT Communications' specialized expertise in B2B technology PR and its innovative Performance Communications approach make the agency a strong partner for AI-centric, growth-stage companies looking to drive brand authority, differentiation, and measurable business impact in highly competitive and rapidly evolving markets.