Boston Beer Stock Crosses 200-Day Average

Analysts weigh in on what's next for the craft brewing company's shares.

Mar. 27, 2026 at 12:33am

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Shares of The Boston Beer Company, Inc. (NYSE:SAM) crossed above their 200-day moving average on Tuesday, a technical indicator that often signals a potential bullish trend. The stock traded as high as $221.36 before closing at $216.79 with trading volume of 114,740 shares.

Why it matters

Boston Beer is a leading craft brewing company, and its stock performance is closely watched by investors and industry analysts. The 200-day moving average crossing is seen as a potentially positive sign for the company's outlook, though analysts have provided mixed ratings on the stock recently.

The details

Several equity research firms have weighed in on Boston Beer's stock in recent weeks. Zacks Research downgraded the shares to a 'strong sell' rating, while UBS Group cut its price target to $230. However, Citigroup lifted its price forecast to $230 and maintained a 'neutral' rating. Overall, the consensus rating on Boston Beer is 'Reduce' with an average price target of $233.31.

  • Boston Beer's stock price crossed above its 200-day moving average on Tuesday, March 26, 2026.

The players

The Boston Beer Company, Inc.

A leading craft brewing company headquartered in Boston, Massachusetts. The company was founded in 1984 and is known for its flagship Samuel Adams Boston Lager brand.

Zacks Research

An equity research firm that recently downgraded Boston Beer's stock to a 'strong sell' rating.

UBS Group

A global financial services firm that cut its price target on Boston Beer's stock.

Citigroup

A multinational investment bank and financial services corporation that lifted its price forecast for Boston Beer's stock.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee

The takeaway

Boston Beer's stock crossing above its 200-day moving average could signal a potential bullish trend for the craft brewing company, though analysts remain divided on the stock's outlook with a consensus 'Reduce' rating. Investors will be watching closely to see if the stock can maintain its momentum in the coming weeks and months.