Palmeiras Boosts Women's Team Funding, Calls Fans to Allianz Parque

The Brazilian club is investing more in its women's side and hosting a match at its iconic stadium.

Mar. 21, 2026 at 1:48am

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Palmeiras, one of Brazil's top football clubs, has significantly increased its investment in the women's team, with a 40.3% year-over-year rise in funding from 2024 to 2025. The club is now calling supporters to attend the women's team's first match at the Allianz Parque stadium in 2026, offering discounted ticket prices to encourage attendance.

Why it matters

Palmeiras' move to boost women's team funding and host a match at their iconic Allianz Parque stadium reflects a growing trend of top Brazilian clubs investing more in their women's programs. This helps to raise the profile of women's football in the country and provides greater opportunities for female players.

The details

Palmeiras' women's team currently tops the opening phase of the Brasileirão league with nine points. The club is offering R$10 half-price and R$20 full-price tickets for the upcoming match against Vitória at Allianz Parque, with more than 1,700 tickets already sold. The match will be held in the Central Leste stand, with the potential to open additional areas if demand requires. Palmeiras usually hosts women's matches at the Arena Crefisa Barueri, but is moving this fixture to the larger Allianz Parque while the men's team is away.

  • Palmeiras women's team faces Vitória on Sunday, March 23, 2026 at 11:00.
  • Palmeiras recorded a 40.3% year-over-year increase in women's football investment from 2024 to 2025.

The players

Palmeiras

One of Brazil's top football clubs, known for its successful men's team and growing investment in its women's program.

Allianz Parque

Palmeiras' iconic home stadium, which is hosting the women's team match for the first time in 2026.

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What’s next

Palmeiras is expected to continue increasing its investment in the women's team as the 2026 season progresses, with a projected budget of R$23.4 million for the year.

The takeaway

Palmeiras' commitment to boosting women's football funding and providing its female players the opportunity to compete in the club's prestigious Allianz Parque stadium is a significant step forward for the sport in Brazil, helping to raise its profile and provide greater resources for the women's game.