Celtics Star Jaylen Brown Joins South Boston St. Patrick's Day Parade

Fans cheer on the NBA player as he rides on a float for his 741 Performance brand.

Mar. 15, 2026 at 6:19pm

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Boston Celtics star Jaylen Brown made a surprise appearance at the South Boston St. Patrick's Day Parade, riding on a float for his footwear and athletic wear company, 741 Performance. Fans along the parade route cheered him on, with some even chanting "MVP" as he passed by.

Why it matters

Jaylen Brown's participation in the local St. Patrick's Day parade is seen as a gesture of community engagement and connection with Boston fans. As a prominent NBA player, his presence helps drive excitement and interest in the annual event.

The details

Brown was joined on the 741 Performance float by TikToker Tylil James, who streamed the event live on Twitch. Several Celtics reporters captured the moment on social media, showing fans running alongside the float to greet the player.

  • The South Boston St. Patrick's Day Parade took place on Sunday, March 15, 2026.

The players

Jaylen Brown

A star player for the Boston Celtics in the NBA.

741 Performance

Jaylen Brown's footwear and athletic wear company that had a float in the parade.

Tylil James

A TikToker who joined Jaylen Brown on the 741 Performance float and streamed the event live on Twitch.

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The takeaway

Jaylen Brown's participation in the South Boston St. Patrick's Day Parade demonstrates his strong connection to the local community and his popularity among Boston sports fans. His presence at the event helped generate excitement and further cement his status as a beloved figure in the city.