Verndale Acquires Homestead Studio, Expanding Full-Funnel D2C Growth Capabilities

The move accelerates Verndale's strategy to deliver end-to-end digital growth solutions for ecommerce brands.

Mar. 12, 2026 at 8:37pm

Got story updates? Submit your updates here. ›

Verndale, a leading digital experience and technology company, has announced the acquisition of Homestead Studio, a premier D2C acquisition and retention agency and Klaviyo Master Elite Partner. Homestead will operate as part of Verndale's DTC and commerce practice, allowing the combined company to offer a full-funnel growth engine for modern D2C brands.

Why it matters

The acquisition reflects Verndale's investment in building a next-generation digital experience platform, combining product, UX, engineering, data, and marketing capabilities into a single, accountable partner for brands navigating the evolving DTC and ecommerce landscape. It allows Verndale to support the full commerce lifecycle—from platform strategy and experience design to acquisition, activation, retention, and ongoing optimization.

The details

Homestead is recognized for driving measurable growth for ecommerce brands through lifecycle strategy, email and SMS marketing, segmentation and personalization, automation architecture, and performance optimization. As a 2025 Klaviyo Americas Agency Partner of the Year, Homestead brings deep Klaviyo expertise and a strong track record of increasing customer lifetime value and retention-driven revenue.

  • The acquisition was announced on March 12, 2026.

The players

Verndale

A leading digital experience and technology company.

Homestead Studio

A premier D2C acquisition and retention agency and Klaviyo Master Elite Partner.

Chris Pisapia

CEO of Verndale.

Riley Trotter

CEO of Homestead Studio.

Garros Group

The strategic and financial advisor to Homestead Studio in this transaction.

Got photos? Submit your photos here. ›

What they’re saying

“Modern D2C brands need a full-funnel growth engine. With Homestead, we add award-winning acquisition and retention expertise to our commerce and product capabilities, creating a connected platform that supports brands across the entire customer journey.”

— Chris Pisapia, CEO of Verndale (morningstar.com)

“At Homestead, we've always believed sustainable growth requires ownership of the entire funnel—acquisition without retention is a leaky bucket, and retention without efficient acquisition doesn't scale. By joining Verndale, we're able to connect performance-driven acquisition with best-in-class retention marketing and commerce expertise. That allows us to help brands scale customer acquisition efficiently, maximize lifetime value, and build durable growth models for modern D2C businesses.”

— Riley Trotter, CEO of Homestead Studio (morningstar.com)

The takeaway

The acquisition of Homestead Studio by Verndale creates a comprehensive digital growth platform that can support modern D2C brands across the entire customer journey, from acquisition and activation to retention and ongoing optimization. This integrated approach aims to help brands scale efficiently, maximize customer lifetime value, and build sustainable growth models in the evolving ecommerce landscape.