Lusha Partners with Clay to Bring Verified B2B Data to GTM Builders

The integration gives Clay users direct access to Lusha's premium contact data, buying signals, and compliant data infrastructure.

Mar. 12, 2026 at 8:18pm

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Lusha, the premium B2B data intelligence layer trusted by more than 1 million users worldwide, has announced a partnership with Clay, joining the Clay ecosystem as a verified data provider. This integration gives Clay users direct access to Lusha's premium contact data, buying signals, and compliant data infrastructure to power advanced go-to-market (GTM) automation workflows.

Why it matters

As Clay expands across the EMEA region, the partnership helps go-to-market teams address regional data-handling requirements. By using Lusha as a primary data source designed to support GDPR-compliant data practices, GTM engineers can build localized enrichment waterfalls while maintaining email deliverability and operational consistency across EMEA markets.

The details

The integration includes buying signals such as funding rounds, hiring surges, headcount growth, and executive job changes. Lusha maintains accredited ISO 27701 and ISO 31700 certifications and is fully GDPR and CCPA compliant, providing a necessary compliance shield for teams scaling internationally. Data quality is linked to measurable impacts on sales productivity and campaign performance.

  • Lusha and Clay announced the partnership on March 12, 2026.

The players

Lusha

Lusha is the premium B2B data intelligence layer trusted by more than 1 million users worldwide.

Clay

Clay is a platform that helps go-to-market teams build advanced automation workflows.

Yoni Tserruya

Yoni Tserruya is the CEO and Co-Founder of Lusha.

Varun Anand

Varun Anand is the Co-founder and COO of Clay.

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What they’re saying

“I've watched Clay build something real. They didn't just coin a term "GTM engineer." They earned a category and built a community around it. When we looked at where the most serious builders work, it was Clay. This partnership was the obvious next step. Lusha brings the unified, verified data, the buying signals, and the compliance infrastructure. Clay brings the orchestration. Together, GTM builders get data they can build on and the ability to act on it.”

— Yoni Tserruya, CEO and Co-Founder of Lusha (columbiabusinessmonthly.com)

“Lusha is great. Yoni Tserruya is great. I've truly been wanting to partner for years. Hyped it's happening now!”

— Varun Anand, Co-founder and COO of Clay (columbiabusinessmonthly.com)

What’s next

As Clay expands across the EMEA region, opening their first office in London, the partnership will help go-to-market teams address regional data-handling requirements.

The takeaway

This partnership between Lusha and Clay provides GTM builders with a powerful combination of verified data, buying signals, and compliant data infrastructure to power advanced automation workflows, helping them improve pipeline and campaign performance while maintaining compliance across global markets.