Samuel Adams Honors Boston Sports Legends With New Beer Variety Pack

The limited-edition 'Our City. Our Beer' 12-pack features unique brews inspired by four iconic Boston athletes.

Published on Mar. 10, 2026

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Samuel Adams, the popular Boston-based beer brand, has launched a first-of-its-kind, limited-edition 'Our City. Our Beer' variety 12-pack that pays tribute to four legendary Boston sports stars across four professional leagues: New England Patriots' Julian Edelman, Boston Bruins' Zdeno Chara, Boston Red Sox's Garrett Crochet, and Boston Celtics' Derrick White. Each beer in the pack is uniquely crafted to honor its namesake athlete.

Why it matters

As a brand synonymous with Boston, Samuel Adams is tapping into the city's deep sports culture and passion by honoring some of its most iconic athletes. This limited-edition release not only celebrates Boston's sports legacy but also provides fans with a unique way to enjoy their favorite beverages while supporting their hometown heroes.

The details

The 'Our City. Our Beer' 12-pack features four distinct beer varieties: Derrick's White Ale, Crochet's Pale Ale, Julian Edel-Brau Lager, and Big Z Pilsner. Each beer is designed to capture the essence and playing style of its corresponding athlete. The variety pack is currently available in the New England area, and the individual beers will also rotate on draft at select bars and restaurants throughout the respective sports seasons.

  • The 'Our City. Our Beer' 12-pack was released in March 2026.
  • Derrick's White Ale will be available on draft through May 2026.
  • Crochet's Pale Ale, Julian Edel-Brau Lager, and Big Z Pilsner will be available on draft during their respective sports seasons.

The players

Samuel Adams

A popular Boston-based beer brand that is synonymous with the city and its sports culture.

Julian Edelman

A New England Patriots legend and three-time Super Bowl champion.

Zdeno Chara

A Boston Bruins legend, Stanley Cup champion, and Hockey Hall of Famer.

Garrett Crochet

A pitcher for the Boston Red Sox.

Derrick White

A guard for the Boston Celtics.

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What they’re saying

“As a brand synonymous with Boston, we're thrilled to pay tribute to some of the city's most iconic sports stars with our new 'Our City. Our Beer' variety pack.”

— Samuel Adams spokesperson (Men's Journal)

What’s next

The individual beers in the 'Our City. Our Beer' 12-pack will rotate on draft at select bars and restaurants throughout their respective sports seasons, providing fans with ongoing opportunities to enjoy the limited-edition brews.

The takeaway

Samuel Adams' 'Our City. Our Beer' variety pack is a unique and creative way for the Boston-based brand to celebrate the city's rich sports history and connect with its passionate fan base. By honoring four legendary Boston athletes, the beer company is tapping into the deep-rooted sports culture that defines the city, offering fans a special way to show their team spirit and support their local heroes.