Samsung Bets Big on Robots and AI to Transform Manufacturing

The tech giant is embracing humanoid robots and 'agentic AI' to boost productivity and quality across its global production lines.

Published on Mar. 2, 2026

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Samsung Electronics is making major investments in robotics and artificial intelligence to radically transform its manufacturing operations. The company is deploying advanced humanoid robots developed by Rainbow Robotics onto its factory floors, while also integrating 'agentic AI' systems designed to optimize every stage of the production process. This shift towards AI-powered automation is part of Samsung's goal to fully transition to 'AI Autonomous Factories' by 2030.

Why it matters

Samsung's embrace of robotics and AI in manufacturing represents a broader industry trend, as major tech and automotive companies like Foxconn and Hyundai also invest heavily in humanoid robots and intelligent automation. This shift could have significant implications for the future of manufacturing jobs, as well as the environmental and safety impacts of production.

The details

Samsung's robotics strategy goes beyond consumer products like vacuum cleaners, with the company making significant investments in more advanced humanoid robots. A key part of this is the deployment of Rainbow Robotics' RB-Y1 robot directly onto Samsung's factory floors. The company has also invested in Rainbow Robotics itself, signaling a long-term commitment to this technology. Alongside the physical robots, Samsung is integrating 'agentic AI' systems designed to optimize every stage of the production process, from material storage to final shipment. This AI is intended to improve quality, boost productivity, and enhance workplace safety and environmental health.

  • Samsung aims to have fully transitioned to 'AI Autonomous Factories' by 2030.
  • Details of Samsung's 'agentic AI' strategy will be unveiled at the Mobile World Congress (MWC) in Barcelona this March.

The players

Samsung Electronics

A major South Korean multinational conglomerate and one of the world's largest producers of consumer electronics, semiconductors, and home appliances.

Rainbow Robotics

A company that develops humanoid robots, in which Samsung has invested and plans to deploy its RB-Y1 robot on its manufacturing lines.

Foxconn

A Taiwanese multinational electronics contract manufacturing company and a major supplier to Apple, which announced plans in 2025 to utilize Nvidia-powered bipedal robots for server assembly.

Hyundai

A South Korean multinational automotive manufacturer that is ordering 30,000 Atlas humanoid robots from Boston Dynamics to work in its US automotive plants.

Nvidia

An American multinational technology company that provides powerful computing platforms and AI software essential for powering advanced robots like those being deployed by Foxconn.

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What’s next

Details of Samsung's 'agentic AI' strategy will be unveiled at the Mobile World Congress (MWC) in Barcelona this March, alongside a detailed governance plan for its implementation.

The takeaway

Samsung's embrace of robotics and AI in manufacturing represents a broader industry trend that could have significant implications for the future of manufacturing jobs, as well as the environmental and safety impacts of production. This shift towards intelligent automation is reshaping how products are made, with potential benefits in terms of quality, productivity, and workplace safety.